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Bourhan L.BL

Bourhan L.

Consultant in commercial performance in the field

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bourhan

I support sales teams and their managers in sustainably improving the quality of field sales interactions.

I do not offer standard group training. I intervene in real situations, as close as possible to practices, to observe, diagnose, correct, and improve what is concretely happening in the customer relationship.

My approach is based on three levers:

1. Strategic diagnosis: analysis of sales practices, friction points, execution gaps, and management organization.
2. Individual field coaching: observation, debriefing, correction, consolidation.
3. Manager support: anchoring best practices, monitoring progress, ensuring team coherence.

I intervene in particular on:

  • Consultative selling: active listening, discovery, argumentation, closing
  • Handling objections
  • Sales posture
  • Consistency of execution
  • Consolidation before closing
  • Managing difficult situations: aggressive customers, complaints, tension, stress
  • Anchoring best practices over time
  • Supporting managers in sustainably developing the team

My goal is not to add more theoretical discourse.
My work consists of identifying what is truly blocking, correcting what is missing, and strengthening what is already working.

Sectors particularly consistent with my approach: retail, retail networks, premium, accessible luxury, cosmetics, and environments with high customer relationship demands.

I intervene in diagnosis, individual field coaching, and managerial support, with a pragmatic approach directly rooted in real sales situations.

I address brands and managers who want to sustainably improve the quality of commercial interactions, without resorting to standard training disconnected from the field.

An initial discussion allows us to quickly qualify your challenges and determine if field coaching would be relevant.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Common
    Consultant in retail sales performance
    CONSULTING AND AUDITS
    February 2025 - Today (1 year and 4 months)
    Paris, France
    I support retail sales teams in sustainably improving the quality of field sales interactions.
    My approach is based on a dual intervention: strategic diagnosis of sales practices and individualized field coaching (observation, debriefing, correction, consolidation).
    I intervene without standard group training, focusing on posture, customer discovery, objection handling, closing, and anchoring best practices over time.
    A follow-up at 3 and 6 months can complement the coaching to secure results.
    Field sales coaching Strategic diagnosis Retail sales development Advanced sales methodologies Support for sustainable performance
  • UBREIZH
    Activity Manager & Commercial Development
    TRANSPORTATION
    March 2022 - December 2025 (3 years and 9 months)
    Quimper, France
    Management of a private mobility business: commercial development, customer loyalty, and management of a network of partner drivers. Structuring of the commercial offer, continuous improvement of the customer experience, creation of promotional content, and optimization of digital visibility. Use of generative AI tools to accelerate content production and support business growth.
    Commercial development Customer relations & loyalty Activity management Generative AI Google Ads account management
  • Orange
    Sales Manager
    TELECOMMUNICATIONS
    February 2005 - February 2021 (16 years)
    Paris, France
    Management of a team of approximately 15 sales representatives in an agency: sales animation, individual coaching, monitoring of performance indicators, and activity management. Direct contribution to commercial development, loyalty of private and professional clients, and implementation of action plans to improve service quality and customer satisfaction.
    Sales team management Field sales coaching Sales performance management customer relations Commercial development

Recommendations

Constantin StanciuCS
FU
FU
+1
Constantin Stanciu and 3 other people have recommended Bourhan

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