Bougouma Beye, CRM/Campaign Targeting Officer | Email Marketing

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Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km)

Vertbaudet
CRM Campaign Targeting Officer
October 2020 - Today (5 years and 10 months)
PROGRAM DAILY COMMERCIAL CAMPAIGNS
Target relevant customers for each CRM campaign
Comply with commercial pressure rules
Assign exclusive offers to the right customer accounts (tagging)
Schedule campaign triggers
Ensure good deliverability of emails, SMS, push, etc. OPTIMIZE CUSTOMER TARGETING
Respect the SMS budget and optimize its ROI
Implement a regular testing plan on different customer profiles, media, campaigns
Regularly monitor, measure, and communicate campaign performance
Nova Technology
CRM Consultant
January 2020 - July 2020 (6 months)
Configure email, push, and SMS campaigns
Target customers in Adobe Campaign, Salesforce, and Accengage
Create Data Extensions in Email Studio (Salesforce)
Distribute marketing campaigns
Targeting and configuration of push notification campaigns
Performance tracking reporting
Business&Decision
CRM Consultant
June 2016 - December 2019 (3 years and 6 months)
Configure email, push, and SMS campaigns
Target customers in Adobe Campaign, Accengage
Create Data Extensions in Email Studio (Salesforce)
Distribute marketing campaigns
Monitor campaign KPIs

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Master 2 Survey Engineering in Social Sciences (IESS)
Université Sciences et Technologies
2015
Master 2 Ingénierie d'Enquête en Sciences Sociales (IESS)
Master 2 Sociology/ Development Issues and Practices in Southern Countries
Université de Strasbourg
2012
Master 2 Sociologie/ Enjeux et Pratiques de Développement dans les Pays du Sud

Check out Bougouma's education