Freelancer profile translated to English.

Description

Do you have a sales team, but prospecting isn't going as it should?

My name is Bouchra, I spent 9 years in the field doing B2B prospecting — first closing appointments myself, then coaching and structuring entire teams.

What I do concretely: I analyze what's blocking, I bring back method where there is none, and I coach your SDRs on real calls.

Scripts that don't convert, poorly handled objections, poorly managed KPIs, salespeople prospecting on their own without a common process... I know these problems by heart. And above all, I know how to fix them.

My services: prospecting audit, operational SDR coaching, combined audit + coaching offer, thematic seminars.

My goal with each mission: that you no longer need me.

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Nanterre (up to 10km)

Europhone
Business Development Mission Manager
January 2022 - March 2025 (3 years and 2 months)
• Managed SDR teams (10 people)
• Welcomed and trained new salespeople
• Built the commercial strategy to enable teams to achieve set objectives, ensuring its follow-up. Conception, writing, and optimization of scripts and training tools. Ensured reporting of commercial activity. Proposed continuous improvement actions.
• Prepared and led steering committees and regular meetings with clients
• Ensured reporting of the team's commercial activities
• Prepared materials for steering committees
• Co-led steering committees with the client director
• Prospect qualification and project detection (Mapping of contacts of targeted companies)
• Setting qualified appointments for salespeople

Team lead BDR/SDR
Phone Prospecting Appointment Setting Cold Calling
FIS GLOBAL
Team Lead BDR/SDR
September 2019 - November 2022 (3 years and 2 months)
• Managed and coached the sales team: individual follow-up, skill development, KPI monitoring
• Qualified B2B prospects, detected projects, and generated qualified appointments for Account Executives
PLUXEE
New Client Acquisition Manager
May 2018 - September 2019 (1 year and 4 months)
• Managed the acquisition team: monitored sales performance, tracked KPIs, achieved objectives
• Led team rituals, reported on activity, and prepared steering committees