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Boubacar DiabyBD

Boubacar Diaby

Solution Architect, CRM Manager

€834/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Boubacar

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • TotalEnergies (PGEF)
    Solution Architect Salesforce - Service & Post Sales
    ENERGY AND UTILITIES
    April 2022 - August 2025 (3 years and 4 months)
    Paris, France
    • ● Took over the Salesforce program in a crisis situation: clarified architecture, reorganized delivery, and realigned stakeholders after separation from the existing integrator.
    • ● Designed and deployed an omnichannel Service Cloud architecture for 12 teams and 300 users (subscription, support, billing, termination) → approximately 40% increase in incident resolution rate.
    • ● Automated and streamlined post-sales workflows (PGEF Activation) → approximately 65% reduction in contract activation times, real-time interoperability via REST API / OAuth 2.0.
    • ● Managed change management (Agile, Double Diamond): wrote Epics / User Stories, acceptance testing, business team training.
  • Infopro Digital
    CRM Manager
    PRESS AND MEDIA
    November 2019 - March 2022 (2 years and 4 months)
    Antony, France
    • ● Created and managed an internal Salesforce Center of Excellence (5 people): 17 organizations, 7 projects, 500 users in total.
    • ● Defined and deployed the group CRM strategy (Sales Cloud & Service Cloud): standardized practices and 360° vision for all business units.
    • ● Managed 7 multi-team integration projects: media (200 users), automotive (200), national/international markets (150), subscriptions (50), trade shows (20) …
    • ● Interfaced Salesforce with billing, marketing automation, and ERP tools of the entities.
  • Believe Digital
    Project Manager
    May 2018 - July 2019 (1 year and 2 months)
    Paris, France
    • ● Supervised development teams of 1 to 7 people (SCRUM Master) in the digital music distribution sector.
    • ● Created POCs to validate micro-services solutions and set up a software factory.

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Education

  • Master in Management Sciences
    2011
    Master en Sciences de Gestion
  • Professional Bachelor's Degree in Information Technologies and Internet
    2004
    Licence Professionnelle Technologies de l'Information et Internet

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