You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Boubacar BaBB

Boubacar Ba

Product Manager/Product Owner

€600/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Boubacar

Product Manager with 6 years of experience specializing in creating innovative products that boost growth. Expert in team leadership and user-centric product development. Open to freelance assignments.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Lyon (up to 10km), Paris (up to 10km)

Experience

  • France Télévision
    Product Manager
    PRESS AND MEDIA
    October 2023 - Today (2 years and 8 months)
    Paris, France
    Mission Context
    • Increase the number of accounts created on France TV's TV application
    • Highlight France's events on the platform
    • Expand the offerings and content provided by France TV
    Achievements
    • Creation of features to highlight the 2024 Olympic Games on France TV's TV application.
    • Implementation of the new France TV application (from scratch)
    • Integration of partner channel "Arte"
    Results
    • Review of the 2024 Olympic and Paralympic Games
    • (on the TV application
    • 2.7M accounts created, with a peak of 428K on 07/26, representing 16%
    • 226M videos viewed during the Olympics,
    • including 10M for the ceremony
    Tools & Languages
    • Jira, Confluence
    • ClickUp
    • Figma,
    • Microsoft Teams
    Stack
    • Frontend: JS, React JS, CSS3, TypeScript
    • Backend: Python, Redis, GraphQL
    Atlassian JIRA Figma Leadership Project Management Product management Scrum Agile Method API Design System Product design
  • Les Furêts.com
    Consultant Product Manager @Wivoo
    BANKING AND INSURANCE
    February 2023 - August 2023 (6 months)
    Paris, France
    Context:
    - Improve user journeys, save time, and increase business value
    - Implement appropriate discovery methods to propose high-value solutions
    - Identify hypotheses, test them through prototypes, and iterate based on results until validation (Go/NoGo)

    Achievements:
    - Prioritization of 3 different levers to optimize forms:
    1. Pre-completion: verify if pre-completion, based on statistics provided by the Insight team, increases the number of users who complete the form
    2. Optimization: Grouping questions and gamifying the form
    3. UX writing: Enhance user support and experience (personalization, tone of voice, tooltips, terms and conditions…)

    Results:
    - Form pre-completion: KPI EJ2Q (Entry journey to quote): +0.2 pts (59k revenue/year)
    - Grouping questions: KPI EJ2Q (Entry journey to quote): +0.3 pts (89k revenue/year)
    - UX Writing - Texts & Illustrations: KPI EJ2Q (Entry journey to quote): +0.2 pts (60k revenue/year)

    Tools:
    - JIRA, Jira discovery, Confluence
    - Data Studio
    - Figma

    Stack:
    - Frontend: TypeScript, Next.js, React JS
    - Backend: Java, Contentful, SQL
    Product Discovery User Research User interviews User Testing Prototype Scrum Agile Method User Experience (UX) Data Analysis No code
  • Bouygues Telecom
    Consultant Product Owner Care @Wivoo
    TELECOMMUNICATIONS
    October 2021 - January 2023 (1 year and 2 months)
    Meudon, France
    Context:
    - Complete redesign of Bouygues Telecom's order tracking (package and accessory selection, cart, delivery method, payment, installation…)
    - Implementation of digital transformation within Bouygues Telecom's CARE team
    - Management of Dev, UX, Research, and PPO teams in collaboration with business and product teams to deliver high-value features for customers and potential users (desktop and mobile app)
    - Development of features in close collaboration with the Application team to share development efforts and user journey experiences

    Achievements:
    - Implementation of digital instances (Roadmap Preparation, Quarter Planning, Roadmap Sharing, Roadmap Review)
    - RICE Matrix
    - Facilitation of Program Board (PI Planning)
    - Quarterly organization (Study/Development)
    - Participation in monthly Steering Committees - KPI Monitoring
    - A/B Testing implementation

    Results:
    - Enabling users to place mixed orders simultaneously
    - +50% of proactive number changes (leading to a decrease in churn)
    - Implementation of a partnership allowing users to make credit purchases (Younited Credit)
    - Enabling users to place mixed orders simultaneously

    Tools:
    - JIRA, Confluence, Office Suite, Microsoft Teams

    Stack:
    - Frontend: ReactJS, TypeScript, GraphQL
    - Backend: Resources via API
    JIRA Agile Method Scrum Delivery Management Digital Transformation Cross-functional Coordination UX/UI Change Management

Recommendations

FU
FU
Former user and 1 other person have recommended Boubacar

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • IAE Bachelor of Economics and Management
    Université Lyon 3
    2015
  • Full-Stack Developer
    Le Wagon
    2018

Certifications

  • Full-Stack Developer
    Le Wagon
    2018
    Ruby on Rails JavaScript HTML5 Bootstrap SQL CSS3

Skill set

Categories