Firas B.

Holder of a Master's degree in Design, Products, and Multimedia Services from the University of Franche-Comté, I have developed versatile expertise at the intersection of digital, marketing, and user experience.

With over 3 years of agency experience at Lolilearn, I participated in the creation and optimization of digital content by integrating performance and visibility logic. I contributed to improving user engagement through optimized content, while considering acquisition, conversion, and SEO challenges.

My experience within the Carrefour Group allowed me to strengthen my skills in managing performance-oriented digital projects, particularly in optimizing customer journeys and improving the visibility of e-commerce platforms. I worked on integrating content and visual elements to drive traffic acquisition and conversion rate optimization.

At Numiway, as part of the Laeka project, I contributed to enriching the mobile application by integrating digital content designed to improve user experience, while considering retention, engagement, and overall performance challenges.

Today, I want to leverage my skills to serve SEO and SEA strategies, combining data analysis, content optimization, and understanding user behavior to maximize visibility, qualified traffic, and conversion on e-commerce platforms.