About Borja
Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- AdvisorAdvisor in Industrial Digitalization & B2B Software Scale-UpsFebruary 2025 - Today (1 year and 4 months)Barcelona, SpainValue I bring to my clients:
- I help industrial clients make their operations more efficient and leverage competitive advantages by assessing their digitalization maturity status, designing technology roadmaps and leading the execution of digitalization initiatives
- I advise B2B industrial software companies on sustainable growth by shaping strategy, optimizing organizational models, and building scalable product and sales structures aligned with effective Go-to-Market execution
- aggity EuropeChief Sales Officer & Chief Operations OfficerJuly 2024 - January 2025 (6 months)Barcelona, SpainResponsibility:
- Responsible for Marketing, Sales, and Operations activities
- Responsible for defining the company's corporate strategy, P&L and the service and product portfolio, covering Data Analytics (Big Data, BI, and ML/GenAI), Cloud and Cybersecurity, as well as SaaS and On-prem industrial platforms (APS, MES, EMS, CMMS, and WMS) and non-industrial platforms (CRM, ERP)
- Responsible for a high-performance team of 35 people
- Led the deployment of sales and operations methodology
- Mapex Manufacturing Software SolutionsInternational Sales DirectorJuly 2018 - June 2024 (5 years and 11 months)Barcelona, SpainResponsibility:
- Software sales lead responsible for the sales planning, forecasting, and execution processes for international manufacturing accounts
- Client Manager and Project Director for industrial sector companies with annual revenues ranging from €100M to €1.5B, directly interacting with C-level executives
- Partnerships Manager, building the foundations for the Mapex channel ecosystem
- Responsible for the Mapex France office, managing 4 salespeople, including a Sales Director, one Account Executive and two SDRs
Achievements:- Consistently exceeded the international yearly sales objectives by 10-20%
- Led the international sales effort, increasing yearly sales from 600k€ to 1,8M€ in 2023, and built a sales pipeline worth 3M€ in bookings for the 2024-2026 period
- Contributed to the company's product portfolio definition for the Industrial sector
- Successfully managed 30 implementation projects as Project Director, overseeing the scope, quality, timing, and costs to ensure meeting project targets
- Introduced best practices in sales and project management to Mapex
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Education
- Executive MBA2021Executive MBA
- Computer Science EngineeringIESE Business School2008Computer Science Engineering