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Borja I.BI

Borja I.

Need a digital marketing funnel?

€100/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Borja

Customer acquisition systems for SMEs — attract, convert, and sell automatically.

I build sales funnels that bring customers to your business while you focus on yours.

I don't sell "standalone campaigns," I set up a complete three-part system that works together.

How the system works:

1. We attract— Ads on Instagram, Facebook, and Google that reach those already looking for what you offer. You pay only for real interest.

2. We convert— Website and forms designed to capture interested leads. Every visit has a clear path: contact you or book.

3. We sell— Automated emails and WhatsApp messages that guide the customer to purchase. You only handle those who have already decided to buy.

I work with measurable results and a focus on ROI: every euro invested has a clear purpose. No long-term contracts, no aggressive sales.

Do you have a business with potential?

Let's talk about how to apply the system to your case. Free initial diagnosis.
  • Spanish

    Native or bilingual

  • German

    Fluent

  • English

    Conversational

  • Basque

    Conversational

Can work on-site
Madrid (up to 50km)

Experience

  • Gogoa
    Automated Sales Funnels
    TECH
    December 2020 - Today (5 years and 8 months)
    Madrid, Spain
    Specialist in automated sales funnels for SMEs.

    I design and implement complete acquisition systems: paid advertising (Meta & Google Ads) + conversion website/forms + automation with email and WhatsApp. All oriented towards measurable ROI.

    Results with real clients:
    • Restaurant (Seville): ×3.8 reservations in 60 days
    • Rural house (Toledo): +€8,400/month in direct bookings, no commissions
    • Dental clinic (Madrid): cost per first visit from €65 → €18
    • Fashion E-commerce (Barcelona): 4.2× advertising return in 5 months
    Digital Marketing Digital Marketing Strategy Digital Marketing Consultant Sales Funnels Paid Advertising (Meta & Google Ads)
  • Glocally
    Digital Account Executive
    DIGITAL AND IT
    May 2018 - December 2020 (2 years and 7 months)
    Planning, activation, analysis, and monitoring of digital strategies with different objectives: brand positioning, traffic generation to physical stores, and lead acquisition.

    Main clients: Leroy Merlin - Philip Morris / IQOS - Toyota - Mercadona

    Milestones: CPA reduced by 25-30% | Reach of unique users in a digital campaign: +17M - Best Case Global

    Approximate investment managed: €7,000,000 in digital marketing.
    Digital Marketing Digital Marketing Strategy Digital Marketing Consultant
  • Ignium Consulting SL
    Performance Specialist - Lead Generation (PPC/SEM)
    CONSULTING AND AUDITS
    April 2016 - May 2018 (2 years and 1 month)
    Leadership in Lead Generation and digital marketing strategies. Design and execution of improvements for conversion optimization through comparison platforms.

    Main clients: Grupo MásMóvil - Helvetia Seguros

    Milestones: +30k leads generated monthly | CPA reduced by 45-50% | Qualification: +12%

    Approximate investment managed: €200,000/month in advertising platforms.
    Digital Marketing Digital Marketing Strategy Digital Marketing Consultant

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Education

  • Certifications in Google, Meta, Hubspot, Webflow.
    Google, Meta, Hubspot, Webflow
    2019
    Certificaciones en Google, Meta, Hubspot, Webflow. Marketing Digital.
  • Degree in Communication and Marketing
    University of Deusto - San Sebastián
    2016
    Grado en comunicación y marketing digital

Certifications

  • Programmatic Advertising Specialist - Programmatic Trader
    Skiller Academy
    2022
  • Content Marketing
    HubSpot Academy
    2022

Skill set

Categories