About Borja
Spanish
Native or bilingual
German
Fluent
English
Conversational
Basque
Conversational
Experience
- GogoaAutomated Sales FunnelsTECHDecember 2020 - Today (5 years and 8 months)Madrid, SpainSpecialist in automated sales funnels for SMEs.I design and implement complete acquisition systems: paid advertising (Meta & Google Ads) + conversion website/forms + automation with email and WhatsApp. All oriented towards measurable ROI.Results with real clients:
- Restaurant (Seville): ×3.8 reservations in 60 days
- Rural house (Toledo): +€8,400/month in direct bookings, no commissions
- Dental clinic (Madrid): cost per first visit from €65 → €18
- Fashion E-commerce (Barcelona): 4.2× advertising return in 5 months
- GlocallyDigital Account ExecutiveDIGITAL AND ITMay 2018 - December 2020 (2 years and 7 months)Planning, activation, analysis, and monitoring of digital strategies with different objectives: brand positioning, traffic generation to physical stores, and lead acquisition.Main clients: Leroy Merlin - Philip Morris / IQOS - Toyota - MercadonaMilestones: CPA reduced by 25-30% | Reach of unique users in a digital campaign: +17M - Best Case GlobalApproximate investment managed: €7,000,000 in digital marketing.
- Ignium Consulting SLPerformance Specialist - Lead Generation (PPC/SEM)CONSULTING AND AUDITSApril 2016 - May 2018 (2 years and 1 month)Leadership in Lead Generation and digital marketing strategies. Design and execution of improvements for conversion optimization through comparison platforms.Main clients: Grupo MásMóvil - Helvetia SegurosMilestones: +30k leads generated monthly | CPA reduced by 45-50% | Qualification: +12%Approximate investment managed: €200,000/month in advertising platforms.
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Education
- Certifications in Google, Meta, Hubspot, Webflow.Google, Meta, Hubspot, Webflow2019Certificaciones en Google, Meta, Hubspot, Webflow. Marketing Digital.
- Degree in Communication and MarketingUniversity of Deusto - San Sebastián2016Grado en comunicación y marketing digital
Certifications
- Programmatic Advertising Specialist - Programmatic TraderSkiller Academy2022
- Content MarketingHubSpot Academy2022