Borja H.

Conceptualization and execution of projects in sectors such as FMCG, Hospitality, NGOs, Tourism, Industry, etc., integrating a strategic vision with effective technical and functional implementation. I am responsible for defining and redefining KPIs and OKRs in collaboration with clients, ensuring that each project aligns with strategic goals and objectives. My focus on creating MVPs, product roadmaps, and backlog management reflects my commitment to agile delivery and continuous innovation.

As a PO, I have extensive experience in coordinating between multidisciplinary teams and managing projects from ideation to implementation, always ensuring the highest quality and compliance with business objectives. My experience ranges from market analysis and benchmarking to proposing creative, user-centered solutions for product growth and evolution.

My holistic approach to project management and the role of Product Owner and Product Manager reflects my commitment to innovation and new business development, always with a focus on generating value for both the company and the client.

Independent consultant focused on the development and empowerment of digital businesses with a special emphasis on online strategy, market analysis, and the digitalization of organizational structures in pursuit of business efficiency and optimization. I have worked with clients from diverse sectors and national and international markets (Spain, UK, France, Switzerland):

- Pharma

- FMCG

- Hospitality

- Media

- Retail

Leading multimedia communication group in Spain. Publishes El Mundo, Expansión, and Marca, leaders in their respective markets, as well as specialized publications like Diario Médico, Telva, Fuera de serie, and Metrópoli, among others.

- End-to-end implementation of innovation projects in digital marketing products and technologies that help generate more ROI within the company (conversion, loyalty, subscription, etc.) through data analysis (FPD/SPD).

- Development of the Group's various digital strategies and key business KPIs through the qualification, monetization, and targeting of audiences and consumers in different European markets (Spain, Italy, France, Germany, Balkans…) and LATAM.

- Identification of the necessary requirements for the development and implementation of data structures and technological stacks.

- Management of the Group's Social Innovation team, contributing to the company's strategic and operational growth, reporting to C-Level and Top Management.

- Agile construction of the social content & data division (+3MM revenue in the first 18 months).

- Ideation and development of an in-house platform for qualifying social media audiences (17 parameters, 1.2 billion daily records) managing product managers, developers, and programmers.

- End-to-end vendor management. +40 projects coordinated with other involved teams (Legal, Purchasing, Finance, Advertising, IT…).

- Budget Management (8 figures), structuring forecasts, and serving as the focal point for the Finance department.