Freelancer profile translated to English.

Description

With many years of experience as an executive, I wish to participate in an on/off line project where my sharp strategic sense and my exemplary operational capacity will make the offer and customer experience exceptional in order to develop business and market share as a team in France and internationally in both B2B and B2C.

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille 10e Arrondissement (up to 50km), Paris (up to 100km), Marseille (up to 100km), Nice (up to 100km)

37°5
Consulting and Operational Support in Strategy/Marketing/Commerce/E-Commerce and Customer Experience
E-COMMERCE
January 2020 - Today (6 years and 5 months)
Assisting companies in the strategic thinking and operational execution of their Strategy, Marketing Strategy, Omnichannel Commerce, and Customer Experience: From strategic framing to e-commerce site creation, including digital transformation, omnichannel development, offer alignment...
Key Clients: Relais Colis/Ciblex, Olympique de Marseille, Prodef, GSA Healthcare, Sonergia, Delarches, Steripure, L’ornithorynque.
Strategy Marketing Customer Experience E-commerce Strategy Omnichannel Outbound Marketing Inbound Marketing Growth Marketing Brand Content Operational Management
GTI Sodifac
General Manager
AUTOMOBILE
October 1989 - September 2009 (20 years)
Roubaix, France
Design and operationally manage the marketing, commercial, and industrial strategy in a context of business change: Transformation of a multi-site organization (400 people) into a trading company (100 people) - Unify human resources around a new organization. Merger and acquisition of businesses (Customagic, Facam…)
+20% in turnover, 75% of the GSA/GSS market in France, and opening of international markets Spain, Italy, Portugal, Asia (30% of export turnover), launch of an E-commerce site
01/1995-12/1997: General Manager Wattrelos – France
Develop the turnover and profitability of the TAD business unit: from 60 to 120 people, +57% in turnover (€11M), +20% in net profit.
10/1989-12/1994: Creation and Development of the Spanish distribution subsidiary, Barcelona
In 1994, €2M in turnover
Business Strategy Marketing Purchasing Sales Strategy Team Management
Alinéa
Operational Commerce, Field Marketing, and E-commerce Director
RETAIL (LARGE RETAILERS)
October 2009 - December 2015 (6 years and 3 months)
Marseille, France
Management of the store network: Opening of 6 stores, 3 franchises, average increase in store EBITDA of 8%.
Development of the Internet site: Structuring the E-Commerce team, implementing a new technological platform, developing cross-channel capabilities with Click and Collect, evolving the site to responsive design: E-Commerce turnover multiplied by 8 in 6 years. (€40M)
Leading and coordinating the "customer service" policy: Loyalty program, Customer financial services. +100% turnover from "loyal" customers and +30% basket size for "loyal" customers
Team Management E-commerce Marketing Retail