Borislav Kiprin

Digital marketing and digital strategy are nowadays essential to virtually any company of any size in any market, and two things fascinate me the most about these two.

First: the concept of consideration of various existing data points, user behavior patterns, channels, platforms, designs, tools, pricing, and many other factors to come up with the best plan to create a valuable experience for the customer, so they would come back.

Second: how a good digital marketing strategy and execution is never a destination, but a journey full of learning, analysis, optimization, and shifting of gears.

I thrive on this fascination while helping businesses achieve their goals online by adding the right mix of digital tools, know-how, and resources to reach out to their customers and create unforgettable experiences for them. No matter if it is a comprehensive digital strategy or a focus on one specific area (social media, campaign management, web optimization, analytics, etc.) or task (introduction of a new feature, website, or a product), I thrive on the new and the yet unexperienced. Every project is different, so is the target audience, and the more situations I encounter, the more motivated I find myself to learn more, consider more, and apply more.

Previously, I have amassed valuable marketing experience and knowledge in various industries (Tech, Healthcare, Commerce, Music, and more) in both Europe and Asia, in B2B, B2C, global or regional settings. As an alumnus of three worldwide renowned universities – Fudan University, IE Business School, and MIT Business School, I feel that multiculturality and empathy have become an inseparable part of me.

Outside of my work, I enjoy literature that helps me grow, learn, and understand. I also travel near and far and capture photographs.

Specialties: Digital Marketing, Digital Strategy, Social Media, Online Marketing Campaigns, Project Management, B2B, B2C, SEO, PPC, Content Strategy, Customer Journey Mapping, User Experience,