Freelancer profile translated to English.
Back to original languageAbout Borislav
🎯 Premium Expert Performance Marketing | SEA | SEO | SMA | IA | Digital Acquisition & Growth
Former parliamentarian and experienced executive, I now leverage my expertise to help companies accelerate their digital acquisition and optimize their marketing performance.
✅ SEA Expert (Google Ads, Bing Ads): Creation, management, and optimization of high-ROI acquisition campaigns. Advanced keyword strategies, AI-driven automation, performance analysis, and budget scaling.
✅ Natural Referencing (SEO): Technical, semantic, and link-building optimization to improve organic visibility and generate qualified traffic.
✅ Social Ads (SMA): Advertising on Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads for conversion-focused campaigns (lead gen, e-commerce, B2B/B2C).
✅ Artificial Intelligence & Marketing Automation: Integration of AI tools to enhance campaign performance, automate repetitive tasks, and maximize productivity.
✅ Global Marketing Strategy: Development of omnichannel strategies, conversion rate optimization (CRO), data management, and KPI monitoring for truly data-driven marketing.
Thanks to my executive experience, I bring you a 360° strategic vision, combined with precise and operational execution.
French
Native or bilingual
Russian
Native or bilingual
English
Native or bilingual
Bulgarian
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- National Assembly of the Republic of BulgariaMember of Parliament - 47th AssemblyDecember 2021 - Today (4 years and 6 months)Sofia, Bulgaria
- Innovation 360 Group ABInnovation Management Consultant - Licensed Practitioner 2017 - 2018March 2017 - December 2021 (4 years and 9 months)Stockholm, Sweden
- GEM Consulting SASCEOMarch 2016 - October 2021 (5 years and 7 months)Île-de-France, France- International work with top clients - Nokia, Svyazcom, Yandex;- Contract drafting and high level commercial negotiations;- Strategy supervision and help with day-to-day management of this innovative consultancy at the interface of the IT / Telecom and Automotive markets;- Pricing Consultancy Expertise;- Signed several contracts with important players of the IT / Telecom sector in Eastern Europe;- Major partnerships with important Internet companies in Eastern Europe;- Full administrative oversight, HR management, P&L responsibility and accounting management and oversight.
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Education
- Grande Ecole Diploma, International Business StrategyLycée Louis-le-Grand INSEEC2011Diplôme Grande Ecole, International Business Strategy
- Sustainability Minor, SustainabilityCopenhagen Business School2010Sustainability Minor, Sustainability