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Boris Hierso AlphandéryBH

Boris Hierso Alphandéry

Head of Sales · Structuring & closing B2B

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Boris

Do you want to structure, relaunch, or scale your B2B sales? That's exactly what I do.

Freelance Head of Sales, I help leaders (founders, CEOs, management) to build or get their sales machine back on track, from strategy to closing. Sales for over 10 years, I enjoy structuring, transmitting, and making teams perform with energy and impact.

What I bring you:

Sales Structuring: go-to-market, process, pipeline, predictability, from 0 to 1 and scaling.
Multi-channel Prospecting: cold call, social selling, email, outbound
Closing: long cycles and multi-stakeholder (C-level, CFO, HR Director, CIO), large accounts

Tools & Data: CRM (HubSpot, Notion, Folk, Pipedrive), automation (n8n, Make), AI, SalesOps / RevOps
Recruitment, management, and coaching of your team

What sets me apart: 10 years of B2B field experience across multiple sectors (SaaS, EdTech, spirits, sustainable finance), a builder's touch (co-founder of the Growth & Scale Factory agency), and a focus on transmission (speaker at Euridis, coach at Négociales).

Examples of missions: launching a Sales function from scratch, restructuring prospecting / processes / CRM, recruiting and coaching SDRs-AEs, conducting a sales audit and its action plan.

Some results:

ExoTeach (EdTech SaaS): €290k qualified pipeline built from scratch
Avelor Spirits: €450k generated, multi-market, 6 freelancers managed
WoMa: complete sales structuring of an organization
ValueCo: 301 listed companies met, +8,000 calls in 8 months
HappyPal: +€1.7M ARR generated, 116% of quota as Full Cycle AE
Recommendations on my LinkedIn profile: students, Euridis colleagues, clients from my missions.

Available for sales structuring, part-time Head of Sales, and team coaching. Let's talk.
  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • ExoTeach
    Head of Sales Freelance
    EDUCATION AND E-LEARNING
    December 2025 - Today (8 months)
    Paris, France
    Structuring and managing the sales machine of a B2B EdTech SaaS company, from prospecting to closing.

    Defined go-to-market (schools, training organizations, networks), ICP and messages per target
    Built €290k qualified pipeline from scratch, multi-channel prospecting (LinkedIn, email, phone)
    Structured hybrid ecosystem (partners, freelancers) + AI and automation tools (n8n, Make)
    Sales Strategy Prospecting Closing Go-to-Market (GTM) Strategy CRM
  • Avelor Spirits
    Head of Sales Freelance
    WINE AND SPIRITS
    February 2026 - Today (6 months)
    Paris, France
    Building the sales function of an independent French premium spirits house (4 brands, 18 references), undergoing a repositioning from Velmond to Avelor.

    Generated €450k (target €1.5M), multi-channel management: HORECA, wine shops, hotels and palaces, supermarkets, and export
    Differentiated sales by brand and channel: Coppélia in bar mixology, Le Spiritueux Patriote (best-selling Whisky 3 years) in supermarkets, Lorvain and La Grande Distillerie in gastronomy and wine shops
    Full structuring of the offering: packages, price lists, HORECA / PRO / supermarket order forms, sales terms
    Managed 6 freelancers and 8 international partners, recruited and trained field staff
    Sales Strategy Sales Negotiation Sales Management Retail Import-export
  • WoMa
    Head of Sales Freelance
    CIVIC AND SOCIAL ORGANIZATIONS
    April 2026 - Today (4 months)
    Paris, France
    Structuring the sales function from scratch for a neighborhood manufacturing hub (fab lab + coworking + digital manufacturing workshop, Paris 19th).

    Full sales diagnosis, pipeline and tool construction (Notion)
    Formalization and prioritization of the offering (school training, privatization, third-place consulting)
    Project scoring (potential / energy / purpose) and coaching the team towards autonomy
    Sales Strategy Consulting Coaching Project Management Sales Ops

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Education

  • Certificate Digital Transformation
    HEC
    2021
    La certification Digital Transformation d’HEC Paris (2021) m’a permis de travailler en collaboration avec des étudiants internationaux, en anglais et en français, sur des projets concrets liés à la transformation numérique. 🔹 Travail en équipe : utilisation d’outils collaboratifs pour coordonner des projets avec des profils diversifiés. 🔹 Projets stratégiques : réalisation de deux projets collaboratifs et d’un projet professionnel stable financièrement, présenté en fin de formation. 🔹 Compétences clés : gestion de projet, analyse stratégique et innovation. Cette expérience m’a donné les outils pour accompagner les organisations dans leur transition numérique, en conciliant vision stratégique, contraintes financières et collaboration interculturelle.
  • RNCP LEVEL 6 TITLE: WEB AND MOBILE PROJECT MANAGER
    Epitech
    2021
    La formation Web Marketing d’Epitech (2021) m’a apporté une double expertise en stratégie digitale et performance commerciale. J’y ai acquis des compétences clés qui m’ont permis d’évoluer vers des postes en vente et gestion CRM : 🔹 CRM & HubSpot : gestion, optimisation et automatisation des processus commerciaux. 🔹 Stratégie d’acquisition : SEO/SEA, AdTracking, gestion de campagnes digitales. 🔹 Négociation & storytelling : élaboration d’offres impactantes et closing. 🔹 A/B Testing & Expérience utilisateur : optimisation des parcours clients. 🔹 Social Media & branding : développement de notoriété et engagement. Grâce à cette formation, j’ai pu structurer mon approche commerciale et maîtriser les outils essentiels pour optimiser les performances de vente et de gestion client.

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