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Boris DjofangBD

Boris Djofang

Supermalter

Architect & Retail Designer | Store Planning

€500/day
1 project
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Boris

Architect & Retail Designer specialized in luxury environments, I assist cosmetic, jewelry, fashion, and spirit brands in the design, development, and realization of their stores, sales spaces, and retail furniture in France and internationally.

I am involved in all project phases, from sketch to execution: creative concept, architectural plans, furniture design, modeling, photorealistic 3D renderings, technical documents, manufacturing follow-up, and coordination of stakeholders. I also create Retail Design Guidelines for launches, promotions, and pop-ups, as well as Architecture Guidelines for permanent installations in department stores and international networks.

In parallel, I also support small businesses and independent retailers in optimizing their stores and sales spaces, with a very practical approach focused on traffic, customer journey, and revenue increase: re-organization of flows, product showcasing, window attractiveness, zoning, merchandising, and customer experience.

My thorough knowledge of international retailers, their technical, regulatory, and commercial constraints, allows me to design projects that are creative, feasible, and effective. My approach combines brand vision, architectural precision, and commercial efficiency.

Types of projects: stores, pop-ups, corners, custom furniture, photorealistic 3D rendering, retail & architecture guidelines, point-of-sale optimization.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • L'Oréal Dermatological Beauty
    Malt logoOn Malt
    Retail Architect Mission L'Oréal Dermatology
    LUXURY GOODS
    March 2026 - May 2026 (1 month)
    Levallois-Perret, France
    Cross-Division Commercial Activation:

    Identified market-specific activation opportunities across international territories, analysing seasonality, climate, and local consumer codes to build cross-brand commercial cases for the Dermatological Beauty division (La Roche-Posay, Vichy, CeraVe, SkinCeuticals).
    Sized sales, revenue, and margin potential per operation, building the business case presented to target markets.
    Pitched operations to local market teams, managed multi-market deployment, and delivered consolidated revenue reporting post-rollout.

    Campaign Art Direction & Visual Production:

    Led the full creative execution of each activation: marketing concept, campaign storyboard, and art direction of packshot and model shootings featuring hero products from three to four brands of the division.
    Defined region-specific colour codes, signage systems, and editorial codes to anchor each campaign in its local cultural context.

    Retail Design & In-Store Activation:

    Designed the full retail rollout from countertop POS units and gondola heads to category back-walls, ensuring consistent brand architecture across all touchpoints.
    Produced technical retail assets and deployment specifications to streamline implementation across local markets.
    Vray Visual Identity & Branding Sketchup Autocad Adobe Creative Suite
  • Interparfums
    Store Planner & Design Project Manager | International Deployment
    LUXURY GOODS
    September 2025 - December 2025 (3 months)
    Paris, France
    Brands: Jimmy Choo, Van Cleef & Arpels, Kate Spade International rollout of permanent architectural retail concepts for the brands:
    • - Market brief analysis, contractor consultations, budget definition and project planning.
    • - 2D/3D design development, review of fabrication drawings and technical corrections.
    • - On-site supervision, project delivery and best-practices reporting to management.
    Vray Adobe Creative Suite Microsoft Office Autocad Rhinoceros 3D
  • LES BASILES
    Artistic Director – Fashion, Accessories, Retail & Architecture
    LUXURY GOODS
    March 2021 - March 2025 (4 years)
    Paris, France
    • - Global creative direction across fashion, jewelry, accessories, eyewear and RTW from concept to launch.
    • - Supervision of photo shoots (campaigns, lookbooks, e-commerce) and 360° content strategy.
    • - Development of visual merchandising guidelines and retail deployment.
    • - Management of multidisciplinary creative teams (photo, graphic design, UX, e-commerce).
    • - Coordination with suppliers, VM roll-outs and retail team training.
    Adobe Creative Suite Adobe Lightroom Portrait Photographer Social Media Visual Identity & Branding

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Education

  • MARKETING AND ARTISTIC DIRECTION
    STUDI
    2022
    MARKETING AND ARTISTIC DIRECTION
  • FRENCH ACCREDITATION OF ARCHITECTURE DIPLOMA
    ENIC - NARIC
    2015
    FRENCH ACCREDITATION OF ARCHITECTURE DIPLOMA

Skill set

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