About Boris
French
Native or bilingual
English
Fluent
Arabic
Basic
Experience
- L'Oréal Dermatological Beauty
On Malt
Retail Architect Mission L'Oréal DermatologyLUXURY GOODSMarch 2026 - May 2026 (1 month)Levallois-Perret, FranceCross-Division Commercial Activation:Identified market-specific activation opportunities across international territories, analysing seasonality, climate, and local consumer codes to build cross-brand commercial cases for the Dermatological Beauty division (La Roche-Posay, Vichy, CeraVe, SkinCeuticals).Sized sales, revenue, and margin potential per operation, building the business case presented to target markets.Pitched operations to local market teams, managed multi-market deployment, and delivered consolidated revenue reporting post-rollout.Campaign Art Direction & Visual Production:Led the full creative execution of each activation: marketing concept, campaign storyboard, and art direction of packshot and model shootings featuring hero products from three to four brands of the division.Defined region-specific colour codes, signage systems, and editorial codes to anchor each campaign in its local cultural context.Retail Design & In-Store Activation:Designed the full retail rollout from countertop POS units and gondola heads to category back-walls, ensuring consistent brand architecture across all touchpoints.Produced technical retail assets and deployment specifications to streamline implementation across local markets. - InterparfumsStore Planner & Design Project Manager | International DeploymentLUXURY GOODSSeptember 2025 - December 2025 (3 months)Paris, FranceBrands: Jimmy Choo, Van Cleef & Arpels, Kate Spade International rollout of permanent architectural retail concepts for the brands:• - Market brief analysis, contractor consultations, budget definition and project planning.• - 2D/3D design development, review of fabrication drawings and technical corrections.• - On-site supervision, project delivery and best-practices reporting to management.
- LES BASILESArtistic Director – Fashion, Accessories, Retail & ArchitectureLUXURY GOODSMarch 2021 - March 2025 (4 years)Paris, France• - Global creative direction across fashion, jewelry, accessories, eyewear and RTW from concept to launch.• - Supervision of photo shoots (campaigns, lookbooks, e-commerce) and 360° content strategy.• - Development of visual merchandising guidelines and retail deployment.• - Management of multidisciplinary creative teams (photo, graphic design, UX, e-commerce).• - Coordination with suppliers, VM roll-outs and retail team training.
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Education
- MARKETING AND ARTISTIC DIRECTIONSTUDI2022MARKETING AND ARTISTIC DIRECTION
- FRENCH ACCREDITATION OF ARCHITECTURE DIPLOMAENIC - NARIC2015FRENCH ACCREDITATION OF ARCHITECTURE DIPLOMA