Freelancer profile translated to English.

Description

👋

I am Boris and I help yougrow your business.

Passionate about Digital and marketing, I have over 5 years of experience in growth, particularly in paid acquisition for **e-commerces and applications**.

Total budget invested: > €10M

The services I offer:

Business ManagerSetup
TrackingSetup
Advertising account management andmanagement of Google Ads and Social Ads campaigns(Meta, Tiktok, Snap, Pinterest).

*Audits and recommendationsbased on your objectives.

*Trainingon campaign management.

Shall we chat? 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

Bayard jeunesse
Digital Acquisition Manager
ENTERTAINMENT AND LEISURE
April 2025 - October 2025 (6 months)
Paris, France
Manage the overall creative, budgetary, and multi-channel strategy for Bayard Jeunesse apps.

Management of a junior App Traffic Manager
App Marketing iOS Android Apple Search Ads Social Ads
Bayard Jeunesse
Applications Growth Manager
EDUCATION AND E-LEARNING
March 2023 - April 2025 (2 years and 1 month)
Paris, France
🎯 **Objective**:
Increase installations, subscriber share, and revenuefor Bayard group applications, with a large budget (>€2.5M).

📈 **Results**:

+40% installations
+46% subscriptions
+42% Net revenue
+28% subscriber base

📄 **Mission Details**:
Management and creation of numerous international campaigns across multiple platforms.
Management and creation of advertising visuals.
In-depth analysis and opening of new countries
Google Advertising Mobile marketing Apple Search Ads Meta Ads Appsflyer
Asphalte
Growth Marketer
FASHION AND COSMETICS
September 2019 - September 2020 (1 year)
Bordeaux, France
🎯 **Objective**:
Generate maximum sales and leadsfor pre-orders of the famous Asphalte brand, with a substantial budget (>€1M).

📈 **Results**:
ROAS > 5
Cost per lead < €1

📄Mission Details
- Definition of acquisition strategy
- Definition of a retargeting and loyalty strategy
- Creation and Management of Meta Ads campaigns (Facebook, Instagram)
- Creation and Management of Snapchat Ads campaigns
- Creation and Management of Pinterest Ads campaigns
- Creation and Management of Youtube Ads campaigns
- Lead generation (platform mix)
- Management of the affiliate program.
Youtube Ads Snapchat Ads Meta Ads Pinterest Ads Google Ads