Freelancer profile translated to English.
Back to original languageAbout Bonioni
Hello,
My name is Jérémy, I am Head of Digital at Decathlon Switzerland and I want to discover new projects by doing what I love most: creating MVPs to validate an idea or a market.
I have been bootstrapping companies since I was very young and offer a complete strategy for validating your market:
Product & Technique:
- Product design and key features
- UX/UI of the product
- Full stack development (Front and Back End)
- API and artificial intelligence integration
Marketing & Acquisition:
- Customer acquisition via targeted SEA
- Automation of outbound acquisition
- SEO optimization, social media animation (Twitter, LinkedIn)
Growth:
- Product iteration to achieve Product Market Fit
- SaaS, E-commerce and Lead Generation expertise
Passionate about this profession, I deliver quickly and efficiently. In short, you can count on me to support you in this new adventure.
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Products @Decathlon SwitzerlandHead of Digital productsE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Genève, SwitzerlandPiloting the digital product strategy for Decathlon Switzerland's e-commerce and mobile ecosystem. Management of cross-functional product teams, definition of user-centered roadmaps and optimization of the omnichannel customer experience. Close collaboration with tech, UX/UI and business teams to accelerate digital transformation and maximize the performance of digital platforms in the sports sector.
- DecathlonEcommerce Product ManagerAugust 2023 - January 2025 (1 year and 5 months)Geneva, SwitzerlandDriving business growth by designing and implementing flawless end-to-end digital journey accross all channel and services.
- DecathlonConversion and Personalization SpecialistJuly 2022 - September 2023 (1 year and 2 months)Geneva, Switzerland✅ Define and manage the experimentation and personalization backlog ✅ Closely collaborate with Product Managers and Product Owners to ensure that the backlog is in line with the objectives of Decathlon.ch ✅ Support the product owners to offer an intuitive, innovative and personalized version of their product. ✅ Lead continuous research of user journeys through quantitative and qualitative data ✅ Data analytics ✅ Functional management
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Education
- Copywriting and product messaging Landing page optimization Personalization for ecommerceCopywriting and product messaging Landing page optimization Personalization for ecommerce
- Master's DegreeCoventry University2017Master's Degree