Boluwa Olojo

• • Lead end-to-end paid acquisition strategy across Meta, TikTok, Google Ads, Microsoft Ads, LinkedIn, Reddit, and X, managing £350K monthly budget (scaled from £200K at start) across always-on direct response and seasonal brand awareness campaigns.

• • Delivered 25% increase in conversions and 8% reduction in CPA over 6 months through systematic creative testing, audience segmentation, funnel optimisation, and improved attribution tracking.

• • Championed Microsoft Ads as a core acquisition channel based on customer demographic analysis (65+ age group), managing £12K monthly spend, delivering 358 MQLs, 100 SQLs, and 49 meetings monthly at a higher conversion rate than Google. Scaled Performance Max campaigns from 1 conversion/month to 50/month by leveraging Microsoft's Google Ads import feature and optimising with Bing-specific best practices (budget allocation, search themes, audience targeting).

• • Reduced over-reliance on Google by building a diversified channel mix: launched Reddit Ads to test new audience segments, scaled paid social to drive sizable lead contribution, and implemented a quarterly platform testing strategy.

• • Built custom GA4 funnel dashboards with comprehensive UTM tracking to measure multi-touch attribution across all paid channels, analysing average touchpoints-to-conversion and customer journey length to inform budget reallocation and creative sequencing decisions. Created dedicated GA4 channel classification for AI-driven traffic sources to monitor month-on-month growth and quantify emerging channel contribution to business KPIs.

• • Managed seasonal brand campaigns alongside always-on performance activity, optimising for both direct response KPIs and upper-funnel reach/engagement metrics.

• • Implemented AI-driven workflow automation using Zapier and Make.com for recruitment advertising, enabling the recruitment team to respond to Meta leads in real-time and reducing lead response time while improving conversion rates.

• • Founding marketing hire at Y Combinator-backed fintech (W21 cohort) providing instant loans to Nigerian SMEs. Built marketing function from the ground up and managed entire product marketing lifecycle for a major business pivot.

• • Led product marketing for company pivot from business lending to solar financing: conducted in-depth customer research and interviews (May 2023), validated market opportunity, developed go-to-market strategy, and executed launch that enabled first solar loan disbursement in July 2023. This pivot resulted in Payhippo rebranding to Rivy and scaling solar as the core business model.

• • Managed a cross-functional 5-person marketing team (Content Writers, Social Media Managers, Growth Marketing Analyst, Data Analyst, Graphic Designer), establishing campaign workflows, performance review cadences, and providing hands-on mentorship for paid media execution.

• • Drove 20,000+ account signups through full-funnel digital marketing campaigns across paid social (Meta, YouTube), email (HubSpot lifecycle sequences), and partnerships. Maintained 90% monthly retention rate while optimising for LTV: CAC efficiency in subscription fintech model.

• • Directed marketing initiatives that resulted in €7.9M in total loan disbursements to 11,000+ SMEs across Nigeria, with 2,000 businesses successfully repaying loans (10% conversion to retained, revenue-generating customers).

• • Launched Women's Day campaign addressing the gap in business funding access for women entrepreneurs, driving 5M impressions, 2,000 new user acquisitions, and significant brand awareness in the target demographic.

• • Built a comprehensive analytics infrastructure using Looker Studio dashboards, GA4 tracking, and Amplitude for monitoring growth KPIs, campaign ROI, and user behaviour patterns across acquisition, activation, and retention stages.

• • Co-founded and scaled two ventures: Versecom (smart city infrastructure company providing public WiFi and surveillance-as-a-service) and Go Ads Africa (multi-channel advertising platform democratising media buying for SMEs). Raised $580K in seed funding from investors.

• • Managed digital marketing teams and executed high-budget campaigns for tier-one clients, including Cisco, CFAO Motors, Mitsubishi, Diageo (Malta Guinness), Unilever, and Sigma Pensions across Meta, Google, and YouTube platforms.

• • Delivered 200% revenue growth within six months through targeted strategic partnerships, event marketing, and go-to-market execution. Scaled client base to 15 companies from startup to mid-level financial institutions.

• • Led media planning, creative testing, campaign reporting, and relationship management across multiple sectors (fintech, FMCG, automotive, technology), developing funnel-specific media strategies for both brand awareness and direct response objectives.