About Bojana
Content Strategist in the luxury space. Expert in creating a content and editorial strategy, daily managment of social media, management of team of experts (art directors, copywriters, project managers), event editorial, and speaker management.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- HENNESSY (LVMH)Content StrategistSeptember 2020 - Today (5 years and 9 months)Create editorial line and strategy for Hennessy's social media platforms (1.2M combined following)•Coordinate a team of Art Directors, Copywriters, Project Managers to execute social media strategy•Produce engaging content according to social media trends and analysis of own performance•Results: o Improved engagement 6x in one year
- WORLD INNOVATION SUMMIT FOR EDUCATIONContent StrategistSeptember 2019 - September 2020 (1 year)Monitor social media trends to define the annual content strategy•Create and adapt content and formats for different digital touchpoints (website, social media, ads, newsletter)•Coordinate across teams to align and create touchpoint-appropriate content•Results: o Increased social media following between 4% - 133% depending on platform o Improved Social Blade grade of two platforms by 1-2 grades o Increased website traffic by 22%
- Cartier Women's InitiativeDigital Strategy & Community ManagerDecember 2017 - June 2019 (1 year and 6 months)Guided and executed the annual social media strategy of the initiative•Edited, managed, and published 24+ blog articles•Wrote, edited, and managed daily social media posts•Wrote and optimized content for different formats (videos, articles, website descriptions)
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Education
- Master of International StudiesSciences Po Paris2017Master of International Development
- Undergraduate in Public RelationsGoshen College (USA)2013Undergraduate in Public Relations