Freelancer profile translated to English.
Back to original languageAbout Bodard
Currently and for over 10 years, I have been working on the 2 main CRM platforms: Adobe Campaign and Sales Force Marketing Cloud. I mainly help my clients with:
- Creating their marketing campaigns
- Targeting via a data brief
- Testing and sending Marketing campaigns (one-shot or triggered)
- Campaign analysis at D+3 (KPIs)
- Platform maintenance
- Jira tickets
- Agile methodology
Also having a technical-functional background, I have also completed training on CRM tools internally and externally.
Working with the Agile methodology, I will be able to communicate with the Data teams in parallel.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Strasbourg (up to 30km)
Experience
- Le Groupe La PosteMarketing Loyalty Project ManagerPUBLIC SECTORJanuary 2025 - Today (1 year and 5 months)Issy-les-Moulineaux, FranceUsing Adobe Campaign Classic:- Creation of Trigger campaigns- Creation of OneShot campaigns- Weekly reporting with data from Tableau
- leboncoinCRM Project ManagerE-COMMERCEJuly 2023 - June 2024 (1 year)Paris, France- Good maintenance of the Adobe Campaign Classic platform- Leading a team of 8 CRM Specialists- Creation of data tables- Creation of forms- Creation of Jira tickets via the Kanban dashboard- Correspondence with the Adobe technical team- Support for the Adobe Campaign Classic tool
- DegetelData AutomationDIGITAL AND ITSeptember 2020 - April 2023 (2 years and 6 months)Boulogne-Billancourt, FranceClient BMW UK:- Use of the Adobe Campaign Classic CRM tool- Creation of one-shot and triggered campaigns- Targeting creation- HTML import then client test sending with personalization- Sending marketing campaigns- Data export after campaign sending + KPI analysisClient Nespresso Europe:- Use of the Adobe Campaign Classic CRM tool- Creation of triggered campaigns- Targeting creation- HTML import then client test sending with and without personalization- Scheduled sending of marketing campaigns- KPI analysis after campaign sendingClient De'Longhi/Kenwood:- Use of the SalesForce Marketing Cloud CRM tool- Creation of one-shot and triggered campaigns via Journeys- Targeting creation via Data Extensions- Creation of HTML templates with and without personalization- Monthly monitoring of triggered campaigns
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Education
- BTS in Management Information SystemsECE Groupe2012