About Bob
The Conversion Optimization Strategist
I believe in the power of positive selling. The art of using sales psychology and carefully crafted messages to guide a reader toward a choice that improves their life and makes the world a better place.
I’m on a mission to help ethical organisations, non-profits, and charities optimize their funnels to increase conversion rates and amplify positive impact.
With over 14 years of sales experience, I know you need marketing with heart, backed by the science of conversion. So, my E.R.O. (Ethical Revenue Optimisation) Method gives conscious brands a predictable, psychology-backed system to maximize their online conversions and boost revenue.
If you're an ethical brand or charity creating genuine impact, every abandoned page, unopened email, and missed conversion is a missed opportunity for impact.
The problem usually isn't your mission.
And it usually isn't your audience.
More often, it's that your funnel isn't converting as effectively as it could.
Great copy isn't measured by how good it sounds.
It's measured by what it makes people do.
I help ethical brands and charities identify and fix the conversion leaks that prevent more sales, donations, and impact.
My work is built around the Ethical Revenue Optimisation Framework I developed, which includes a 175-point conversion audit that diagnoses friction points throughout your customer journey.
My Results:
✓ Multiple £10k+ campaigns generated from a single email send
✓ Email open rates as high as 87%
✓ 3x organic traffic growth through conversion-focused content
✓ Improved conversion performance across websites, emails, and sales funnels
I believe ethical persuasion isn't manipulation.
It's helping the right people make decisions that benefit them while supporting a mission that matters 🎯
If your organisation is creating positive change, improving conversion rates is both a growth strategy and a way to increase your impact.
Ready to uncover your conversion leaks?
English
Native or bilingual
Spanish
Fluent
Can work on-site
Bournemouth (up to 50km)
Experience
- CopyBean, UKCopywriter & Marketing ConsultantPRESS AND MEDIAOctober 2019 - Today (6 years and 9 months)Bournemouth, United KingdomI help ethical brands, non-profits, and charities recover leaking revenue by identifying and fixing conversion leaks in their marketing funnels. As a Conversion Copywriter and strategist, I use a proprietary 175-point audit and my Ethical Revenue Optimisation Framework to align brand mission with sales psychology to drive measurable ROI.
- CleanTech Wholesale, ExeterMarketing Coordinator & Copywriting SpecialistENERGY AND UTILITIESJanuary 2025 - January 2026 (1 year)Exeter, United Kingdom• Managed & coordinated all marketing campaigns across multiple channels, including Email, Direct Response, Website, Ads, and Social Media.• Led a complete rebrand from ideation to successful completion.
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Education
- Professional Development with ongoing online trainingProfessional DevelopmentProfessional Development with ongoing online training
Certifications
- Certified GURU Email SpecialistCertified GURU2025