Freelancer profile translated to English.

Description

Digital marketing and social media specialist with over 15 years of experience in implementing, managing, and optimizing lead generation and customer acquisition campaigns.

I have held various positions within companies of all sizes, from large accounts to startups and SMEs: Marketing or Sales Director, agency founder and manager, consultant, CMO, Head of Growth... this allows me to understand all the company's issues.

Today, I help companies and startups develop their brand awareness and revenue using social media, content marketing, email marketing, or automation.

Here are some examples of actions I can assist you with:

- Optimizing your website and Call To Actions to increase the number of leads generated,

- Creating or optimizing your social media profiles (Facebook, Instagram, LinkedIn, YouTube, WhatsApp, TikTok) to promote your products or services using the free platforms available,

- Creating or optimizing Paid Social (Facebook Ads, LinkedIn Ads) or SEA (Google Ads) campaigns,

- Creating or optimizing your content strategy, via blog and CMS (ideally WordPress),

- Creating or optimizing your email marketing strategy (Mailchimp or Brevo), from address collection to click-through rate optimization,

- Supporting your SEO strategy (in partnership with your SEO agency to validate and optimize their actions),

- Implementing a complete marketing automation strategy, from website traffic to CRM (Hubspot, Sellsy) including scoring and nurturing.

I offer:

1 - Strategy definition or validation,

2 - Implementation (very operational approach),

3 - If needed, training for your teams so you can take over!

Contact me to discuss!

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Montpellier (up to 50km), Nîmes (up to 10km), Béziers (up to 10km), Sète (up to 10km)

enCaps
Community Management & Lead Generation (Mission)
TECH
November 2023 - February 2024 (3 months)
Montpellier, France
enCaps is a startup offering a Digital Product Passport solution to give physical products (car batteries, bicycles, textiles, electronic devices, etc.) a digital twin and proof of authenticity.

My missions for the startup launch:

• Definition and implementation of the Branding and Communication strategy,
• Community Management, Lead Generation,
• Management of partners (Software and Hardware partners, Organizations, Associations, etc.) and service providers (Press Relations, Graphic Design, Events, etc.),
• Monitoring and optimization of growth KPIs (Followers, Engagement, Visitors, Leads, Customers).
Web Marketing Strategy Community Management Lead Generation Acquisition Strategy Customer Acquisition
JVWEB
Head of Growth Marketing & Communications
CONSULTING AND AUDITS
July 2022 - November 2023 (1 year and 5 months)
Montpellier, France
JVWEB is a Digital Marketing agency based in Paris, Montpellier, London, and Geneva.

I am in charge of Marketing (Brand Awareness, Positioning, Market Analysis, etc.), Growth Marketing (Lead Generation, Customer Acquisition, SEO, SEA, Social Ads, Community Management, Marketing Automation, and CRM), and Communications (Social Media, Offline and Online Events, PR, etc.).
SEA Email Marketing Inbound Marketing Marketing Automation Social Media
ChayAll.fr
CMO (Mission)
SOCIAL NETWORKS
September 2021 - June 2022 (10 months)
Paris, France
Definition and implementation of the Digital Marketing Strategy for ChayAll.fr and ChayAll.com:
- Growth Marketing,
- Branding,
- Lead Generation,
- Customer Acquisition.

Management of a team of 5 people.
Lead Generation Branding Social Media Emailing Web Marketing Strategy