Freelancer profile translated to English.
Back to original languageAbout Baptiste
Are you looking for an outsourced marketing director (Fractional CMO) capable of driving your digital strategy and accelerating your growth?
With 15 years of experience in digital marketing, including 12 years in agency as an account director (CRM, Social Media, global digital strategy), I am now supporting you in the design and implementation of effective marketing strategies, focused on concrete results.
A specialist in go-to-market approaches, I am the preferred interface between your management and your operational teams (marketing, communication, digital). My role is to transform your strategic vision into clear recommendations, precise briefs, and operational roadmaps to maximize the impact of your marketing actions.
I integrate AI daily (ChatGPT, NotebookLM, Perplexity, generation and automation tools...) to enrich my analyses, optimize content production, and ensure quick and informed decision-making.
✅ My specialties:
- Digital Marketing Strategy
- B2B and B2C Go-to-market
- Operational Team Management
- Strategic Briefs and Recommendations
- Audit and Optimization of Marketing Processes
- Daily Integration of Artificial Intelligence to Boost Productivity and Creativity
If you want to structure, energize, and evolve your marketing strategy through an agile approach and proven expertise, let's talk now!
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Rennes (up to 50km), Paris (up to 50km), Saint-Julien-en-Genevois (up to 50km), Nantes (up to 50km), Les Sables d'Olonne (up to 50km)
Experience
- Pilote ConsultingCo-founderDIGITAL AND ITAugust 2023 - Today (3 years)Rennes, France
Since August 2023, I co-founded PILOTE Consulting, a digital marketing agency.
Our mission: to offer SMEs and B2B companies a tailor-made marketing team, capable of combining strategic vision and operational expertise for rapid and measurable results.Launch of a hybrid "consulting + execution" model: neither a traditional agency nor a simple consulting firm.We target industrial SMEs, retail & cosmetics players in the scale-up phase, with cross-channel needs (CRM, social ads, SEO, content).I support my clients in:**Design of 360° Marketing Strategy**: Audit of the digital ecosystem (processes, tools, data), definition of the 90-day roadmap, prioritization via RICE/OKR.**B2B Go-to-Market & Segmentation**: Development of launch plans, identification of target audiences and key messages to accelerate lead generation.**Cross-functional Management**: Coordination and coaching of communication and marketing managers, and external service providers (SEO agencies, social ads) to ensure smooth implementation.**Data-Driven Management**: Setup of GA4 & HubSpot dashboards, KPI definition, iterative analyses, and campaign optimization.**Daily AI Integration**: Use of ChatGPT and prompt engineering tools to accelerate brief writing, content production, and strategic insight generation.Some client case studies:- +45% leads generated in 4 months for a B2B industrial company, while reducing CPA by 30%.
- Cosmetic e-commerce launch: x4 on shopping cart additions through target and key message audit + branding & UX work
- Local SEO optimization: rise to top 3 for 20+ strategic keywords for a regional player, through technical audit and structured content plan.
# Pilote Consulting: your outsourced marketing team, for concrete and measurable ambitions, locally and internationally. - APRIL PartenairesGo-to-Market Mission - Connected Insurance ProductBANKING AND INSURANCEMay 2022 - August 2023 (1 year and 2 months)Fougères, FranceProject lead for Autoprimo, one of the first connected insurance policies dedicated to 18-25 year olds: from marketing definition to the implementation of the digital subscription process.Marketing Offer DefinitionConducted a quantitative and qualitative study using April's internal data to identify levers: cashback, partner services, referrals. Transformed insights into a value proposition and segmentation of young drivers.Digital Journey DesignWrote the product backlog, designed wireframes, and managed Agile sprints with the internal IT department and the UX/UI team. Prioritized key features: real-time pricing, simplified onboarding, OCR for document pre-filling, post-subscription continuity.Cross-functional CoordinationLed workshops (marketing, tech, legal, support) to validate business rules (cashback eligibility, handling of "rejected" cases) and ensure the consistency of the 100% digital journey.Continuous Optimization & KPIsSet up GA4 dashboards and monitored indicators (quote-to-subscription conversion rate, CoPilot app activation, abandonment rate reduction). Initial A/B tests on landing pages and email messages to increase engagement rate.This mission enabled April Partenaires to accelerate Autoprimo's development, industrialize its digital onboarding, and refine its offering for Gen Z with a 100% data-driven and user-centric approach.
- Groupe ValeorHead of Social Media & Innovation ManagerRETAIL (SMALL BUSINESS)January 2021 - March 2022 (1 year and 2 months)Rennes, FranceWhen I joined Valeor, a rapidly expanding Breton group in home improvement (+600 employees, ~€100M revenue, expected to double by 2025), the company was repositioning itself to revitalize the Aasgard brand through a revamped digital strategy. I was entrusted with a dual mission: leading the social media strategy and then heading innovation, with the freedom to build a solid and relevant digital marketing approach.I translated the communication strategy into social media: defining priority platforms (Instagram, YouTube, Pinterest...), relevant formats (UGC, brand content, customer testimonials), and scripting impactful campaigns.I co-built an editorial calendar with the marketing team, structured briefs, defined production processes, and deployed templates to industrialize content while preserving brand personality.To maximize engagement and strengthen the group's digital footprint, I orchestrated several UGC & brand content activations: customer challenges, interviews, mini-installation reports...
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Education
- master 2, Communication numérique : Conduite de projets et veille stratégiqueUniversité Vincennes-Saint-Denis (Paris VIII)2011master 2, Communication numérique : Conduite de projets et veille stratégique
- Licence, Langues Etrangères Appliquées Anglais / ItalienUniversité Paris X Nanterre2009Licence, Langues Etrangères Appliquées Anglais / Italien