Beatriz D.

As head of the Salesforce Hub and digital channels, I lead the strategy, evolution, and optimization of our Salesforce ecosystem (CRM, Service Cloud, Marketing Cloud, Data Cloud, Experience Cloud), ensuring its alignment with business objectives.

My responsibilities include defining roadmaps, overseeing digital transformation projects, managing technology partners, ensuring data quality, and promoting best practices. I drive continuous innovation, ensuring Salesforce serves as a catalyst for growth, efficiency, and personalization within the organization.

I firmly believe in training as a driver of change and growth, both for organizations and individuals. Teaching connects me with continuous innovation, reinforces my strategic vision, and fuels my commitment to talent development within the digital ecosystem.

My work focuses on designing the unified strategy that connects customer interactions from brand awareness to sales closing and retention, utilizing the Salesforce solutions suite.

Unified Strategy and Leadership: I define the integrated strategic vision that aligns Marketing Cloud and Sales Cloud objectives. I am responsible for establishing frameworks and processes for a seamless flow between high-quality lead generation and effective conversion by the sales team.

Salesforce Technology Governance: I oversee the strategic architecture and implementation of critical platforms (Sales Cloud, Marketing Cloud, Service Cloud), ensuring data integrity and a 360-degree customer view. My direction guarantees that technology supports business objectives and customer experience (CX) at scale.

Revenue Acceleration and Performance: I am directly responsible for revenue outcomes. I lead the optimization of the sales funnel, from the top-of-funnel in Marketing to opportunity acceleration and closing in Sales. I establish executive KPIs and lead decision-making based on advanced analytics.

High-Performance Team Leadership: I am responsible for leading, mentoring, and developing Marketing and Sales Directors. I foster a culture of collaboration, accountability, and customer focus that utilizes the Salesforce platform as the backbone for operational efficiency.

Customer Lifecycle Innovation: I continuously seek new ways to innovate in automation, personalization (AI/Einstein), and the buying experience, ensuring our Salesforce strategy keeps us at the competitive forefront.