Freelancer profile translated to English.
Back to original languageAbout Blonski
The famous five-legged sheep... knitting a sustainable and bold communication strategy to enhance your uniqueness. 🐑 🧶
For about ten years, I have been helping B2B companies structure and deploy a high-performing communication strategy, combining strategic vision, high-value content creation, and ROI-oriented operational management. My goal: to transform communication into a real business lever.
📈 My key achievements
✔️ Launched a client newsletter → generated an upsell opportunity with a long-standing client
✔️ Deployed an Employee Advocacy program → increased organic leads and prospect meeting requests on LinkedIn
✔️ Produced a video showcasing our expertise → +100% impressions on LinkedIn in 1 year
✔️ Managed social media strategy → +70% LinkedIn followers/year
✍️ My expertise
- Communication & Marketing audit and strategy development
- Persona definition (qualitative client surveys)
- Editorial calendar construction
- Rebranding & announcement strategy
- Budget management & ROI reporting
- Social media editorial strategy
- Implementation of a LinkedIn Employee Advocacy program
- LinkedIn personal branding coaching for executives
- Sales support materials (brochures, presentations, banners)
- SEO writing & white papers
- Newsletter & marketing automation management
- Full video project management (script → filming → editing)
- Coordination of graphic designers / videographers / agencies
- Launch or redesign of showcase websites
👥 You are
B2B / B2C SMEs & scale-ups
Tech / SaaS companies
Logistics / retail / supply chain players
Marketing/Communication departments needing structure
Executives looking to develop their personal branding
Companies wanting to leverage LinkedIn for business
Let's discuss your needs! 🫖 🍵
French
Native or bilingual
Dutch
Basic
English
Fluent
Can work on-site
Lille (up to 30km), Paris (up to 10km)
Experience
- ColiswebCommunication and Marketing OfficerTRANSPORTATIONSeptember 2024 - December 2025 (1 year and 3 months)Lille, France• Development of the communication and marketing budget and strategy• Conducted a qualitative survey among the company's clients to develop personas• Creation, writing, and distribution of the quarterly newsletter• Design, management, and follow-up of the LinkedIn editorial calendar, including visual creation• Full management of client video projects: from script to logistics, from filming to editing• Development of field visibility: implementation of a process for equipping delivery drivers and coordination with the service provider for vehicle branding• Support and awareness-raising for teams on brand image issues, with reinforced support for the sales team• Organization and management of the company's presence at trade shows• Design of sales support materials: brochures, banners, corporate presentations, and tender response templates• Creation of visual materials to enhance brand awareness, both internally and externally• Design of a mockup for the website redesign• Monitoring, tracking, and analysis of performance indicators• Reporting and analysis of the ROI of actions taken
- WoopContent & Social Media ManagerDIGITAL AND ITJanuary 2022 - June 2024 (2 years and 5 months)Lille, France• Design and management of the editorial calendar in line with brand strategy: post writing, engagement, moderation, and management of two LinkedIn pages (Woop and the Mapo product)• Contribution to content creation strategy for the Spanish market launch• Participation in product brand rebranding and associated announcement communication strategy• Creation and deployment of an Employee Advocacy initiative: coaching and engaging sales representatives and management committee members (about ten profiles) to become brand ambassadors, with a goal of at least one personal LinkedIn post per month related to the company• Monthly LinkedIn workshops for employees• Contribution to SEO strategy development in collaboration with the marketing team: blog post writing• Support for the sales force in Account-Based Marketing (ABM)• Design of targeted product communications in collaboration with the Product Marketing Manager• Creation, writing, and distribution of the monthly newsletter (emailing) and LinkedIn newsletter, including market analyses by our experts• In line with the editorial calendar, writing briefs and coordinating/challenging graphic creations by the graphic designer for social media• Management of external service providers (videographers, agencies, partners)• Monitoring, analysis, and optimization of performance indicators• Reporting and analysis of the ROI of actions taken• Management of a work-study student
- SLIDE r.e.vCommunity Manager, Web Marketing ConsultantTRANSPORTATIONJuly 2021 - June 2022 (11 months)• Development and management of the web marketing budget and strategy• Market and competitive intelligence research• Persona creation and target definition• Definition of distribution channels, creation of multi-format content for social networks, and online community management• Creation of premium content (white papers, guides, etc.) as part of Inbound Marketing strategies• Development of conversion-optimized landing pages• Strategic and operational support for crowdfunding campaign launches
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Education
- Master's in Web Marketing & E-commerceECS Bruxelles - European Communication School2020• Photoshop • Création charte graphique et outils de présentation • Logistique • Création de bots • Stratégie + pitch à projet • Analyses des données • ROI / trafic / comparateur de prix / illustration • Market place • SEA / SEO • UX / Ergonomie • e-mailing • e-CRM • e-merchandising / animation de site • Media planning intégré • Programmatic buying • Stratégie sociale • Mobile / applis • Travail collaboratif • Entrepreneurship
- Advanced Diploma in CommunicationECS Bruxelles - European Communication School2018• Publicité et marketing • Communication de crise • Communication politique • Communication digitale • Relations publiques / presse • Ecriture journalistique • Réflexion stratégique et positionnement de marque • Techniques de l’événementiel • Analyse du monde contemporain et de l'actualité • Semaines de création, étude de cas et de réponse à des projets fictifs et réels