Blaž Lisac

Established and managed the Croatian subsidiary of Lisac & Lisac, leading business development, client acquisition, sales activities, partnerships, recruitment, and market expansion initiatives.

Developed local operations and built the company's presence in the Croatian market through educational events, business seminars, conferences, newsletters, direct sales activities, and long-term client relationship development. Organized and promoted business education programs for entrepreneurs, managers, and sales professionals, while collaborating with local partners and business organizations.

Recruited, trained, and managed local team members, helping build a sustainable organization capable of supporting growth and delivering high-quality educational and consulting services.

Managed marketing and sales initiatives, supported the publication and promotion of business books, developed customer databases and communication campaigns, and coordinated business events featuring internationally recognized experts in sales, marketing, and business growth.

Built long-term relationships with entrepreneurs, managers, and business owners across Croatia, helping establish a sustainable business model and a strong market presence for the company.

Led large-scale outbound sales and lead generation programs for clients across multiple industries, with approximately 70% of projects delivered for external organizations. Designed and managed outbound sales campaigns, appointment-setting initiatives, customer acquisition programs, and market research projects.

Built sales processes, call scripts, reporting systems, performance dashboards, and team management frameworks that generated qualified business opportunities and measurable sales growth. Managed sales teams, monitored KPIs, optimized conversion rates, and continuously improved campaign performance through testing, coaching, and process refinement.

Worked with companies ranging from SMEs to larger organizations, supporting product launches, event promotion, customer acquisition, lead generation, and business development initiatives.

• Advising SME owners and management teams on sales growth, business development, and market expansion

• Designing and implementing sales strategies, growth initiatives, and go-to-market plans

• Supporting companies in entering new markets across the Adriatic region

• Building and developing sales teams, lead generation systems, and commercial processes

• Educated and advised more than 160,000 entrepreneurs, managers, and sales professionals

• Contributed to the publication of more than 140 business books

• Co-created FirmaKids, a business simulation game translated into four languages