Freelancer profile translated to English.

Description

💡 Freelance Marketing & CRM Consultant

With over 6 years of experience in digital marketing, CRM, and project management, I support companies (consulting, media, industry) in implementing and optimizing their marketing and sales strategies.

🔹 My expertise:

Digital Marketing & CRM Strategy (B2B & B2C)

Acquisition & Lead Generation (SEO, SEA, emailing, automation, landing pages)

Customer Loyalty & Engagement (CRM journeys, campaigns, content)

Project Management (website redesign, CRM/ATS optimization, workflows, reporting)

Events & Sales Animation

🔹 Tools: Hubspot, Pipedrive, Selligent, Brevo, Jira, Zapier, Canva, Figma, Google Analytics, Search Console.

👉 My goal: to help companies accelerate their growth, optimize their processes, and improve customer experience through a data-driven and operational approach.

📍 Based in Asnières-sur-Seine – immediately available for one-off or recurring assignments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Asnières-sur-Seine (up to 20km)

Aptic
Marketing and CRM Manager
HUMAN RESOURCES
April 2022 - January 2025 (2 years and 10 months)
Marketing Strategy: definition and implementation of the marketing and CRM strategy for candidates and recruitment professionals, launch of a new brand

Lead Generation: conversion optimization via our website and landing pages, editorial planning, lead scoring, newsletters, cold emailing, SEO, content creation, salary studies, and monthly reporting

Website Creation and Redesign: in collaboration with the agency
Project Management: database restructuring, CRM and ATS optimization, user experience optimization

Sales Animation: digitalization of sales teams, training on tools: CRM, ATS, response to tenders
Hubspot Project Management Marketing CRM Sales Animation
Figaro Classifieds
Marketing Manager
PRESS AND MEDIA
April 2020 - April 2022 (2 years)
Product Strategy & Marketing: creation, launch, and optimization of new commercial and service offerings for Figaro Etudiant (3M monthly views), pricing, internal and external promotion

Lead Generation (B2B): creation of a website for education professionals, conversion optimization, emailing, customer testimonials, webinars, and reporting

Acquisition and Loyalty (B2C): contests, requalification campaigns, loyalty strategy via CRM, content creation in partnership with the editorial team, organization of webinars

Events: organization of client events in partnership with ARCES, participation in the organization of student fairs (10k visitors)
Figaro Classifieds
Business Marketing Project Manager
PRESS AND MEDIA
January 2019 - April 2020 (1 year and 3 months)
Product Strategy and Marketing: contribute to the performance and continuous evolution of education brands

Internal & External Communication: manage a team of salespeople on-site and in regions (organization and facilitation of meetings, field feedback, presentation of new products), management of Linkedin and Twitter pages

Content Creation: sales support tools (sales presentations and pitches), customer testimonials, newsletters