Freelancer profile translated to English.
Back to original languageAbout Blandine
Do AI understand, cite, and recommend your brand?
A new opportunity has emerged thanks to changing internet user behavior:
- Between 2023 and 2025, the proportion of French people using generative AI increased from 20% to 48%.(Barometer of Digital Technology 2026, Crédoc)
-30% of French people declare using an artificial intelligence tool at least once a day.(Ipsos 2025)
- Traffic referred byAI to retail sites has increased by +343%in 2025 (Semrush, study of 50,000+ sites)
This change opens a new window of visibility for brands: those that optimize their presence in AI can strengthen their notoriety, credibility, and ability to emerge against the competition.
What I offer:
A complete audit of your visibility on the most used AIs: Claude, ChatGPT, Perplexity, and Gemini.
The audit includes a precise diagnosis of how AIs currently understand your brand, identifies conversations where you are absent to the benefit of your competitors, and provides you with a concrete action plan, prioritized week by week, to improve your visibility over the next 30 to 60 days.
Let's discuss your needs together!
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Blandine BaronnetGEO AuditMay 2026 - Today (3 months)For 5 years, I have been supporting brands with their digital marketing strategy. And like many professionals in the sector, I have seen something change profoundly in the last 18 months: tools and user behaviors.Some figures that highlight the scale of the change:- Between 2023 and 2025, the proportion of French people using generative AI increased from 20% to 48%. (Barometer of Digital Technology 2026, Crédoc)-30% of French people declare using an artificial intelligence tool at least once a day.(Ipsos 2025)- Traffic referred byAI to retail sites has increased by +343%in 2025 (Semrush 2025, study of 50,000+ sites)This change in behavior opens a new window of visibility for brands: those that optimize their presence in AI can strengthen their notoriety, credibility, and ability to emerge against the competition.This is exactly why I developed my expertise in GEO — Generative Engine Optimization.After specialized training in AI with Side School, dedicated to marketers who want to practically master AI uses in their strategy, and in-depth research on how generative engines work, I have built a concrete and measurable audit method to answer one question:Do AI understand, cite, and recommend your brand?
- Blandine BaronnetFreelance tracking and analyticsDIGITAL AND ITSeptember 2022 - May 2026 (3 years and 8 months)🔎 What I do concretelyI assist you from A to Z in setting up clean, reliable, and useful tracking.👉 We start by understanding your challengesI take the time to discuss with you:• your objectives (leads, sales, traffic…)• your acquisition channels• what you already have in place (or not)👉 Then, I structure your trackingI define:• the important actions to track (clicks, forms, conversions…)• a clear and logical tracking plan• a usable data structure (not just tracking "for the sake of tracking")👉 Then I proceed with the implementationI configure tools like:• Google Tag Manager• Google Analytics 4And I install:• key events• conversions• marketing pixels (Meta, Google Ads…)👉 And most importantly: I make it useful• creation of a simple dashboard on Looker Studio• explanation of the figures (without jargon)• concrete recommendations to improve your performance
- La Source foodschoolMarketing ManagerEDUCATION AND E-LEARNINGSeptember 2021 - January 2026 (4 years and 4 months)Paris, FranceI structured acquisition strategies from scratch for a cooking school, in line with annual key periods. This experience taught me to be curious and versatile in my missions. I had to:- Implement digital campaigns (CRM, Google, social networks),- Build the entire CRM journey (automation, segmentation, etc.),- Master ROI,- Create reports for the communication, sales, and management teams,- Train myself in several areas (Automation, Webflow CMS, AI with SideSchool)
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Education
- Bachelor's degree, Digital Communication and E-BusinessIIM - Digital School2022Bachelor's degree, Communication Digitale et E-Business
- University Diploma in Technology (DUT), Marketing Techniques, Digital SpecializationUniversity of Valenciennes2021DUT techniques de commercialisation, Digitale