Freelancer profile translated to English.
Back to original languageAbout Blanche
With over 20 years in communication (branding, TV, digital, writing, events...), I support brands and companies in telling their identity story and in the creative and relevant translation of their content. The objective: to design and harmonize your brand content to emerge with a fair, differentiating, and engaging voice, to unite around your concept, and to enhance your image.
MY BACKGROUND:
Traditional Media
After a Master's degree in Literature with a specialization in Media Techniques and Language at the Sorbonne, I worked as a journalist, director, and copywriter for television (Groupe M6, France 2, TF1, Canal+, RTBF...). In parallel, I wrote for Trax Magazine. I then directed two 52-minute documentaries, including "À la Recherche de l'Optimisme" broadcast on LCP in 2018.
Digital
In 2012, I moved into digital communication as editor-in-chief of ecoplus TV, a web TV dedicated to positive economics and social, solidarity, and ecological initiatives (sponsored by Jacques Attali). I was also editorial manager for the NGO Solidarité Sida and the Solidays festival. From 2019 onwards, I worked as a copywriter for Eurostar International for 6 years.
Today
I am an editorial, communication, and event consultant, as well as a copywriter and journalist, for communication agencies, NGOs, and brands from various sectors (food industry, business, culture, events, transport, energy, beauty, tourism...).
- I create illustrations as part of collaborations (insta @blanche.cabanel.art).
- In March 2023, I launched the podcast "Maudits Artistes", available on all platforms.
- In 2022, my dramatic text "Triangle" was awarded by Artcena and had a reading.
- I have a recording studio to produce audio content and sound branding.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 15km), Fontainebleau (up to 30km)
Experience
- Blanche CABANELEditorial and Communication Consultant, Copywriter, Brand Content JournalistCONSULTING AND AUDITSJanuary 2003 - Today (23 years and 7 months)Paris, FranceVarious clients / employers:• Manifeste Inclusion: consulting, editorial and event coordination for the "Soirée des Dirigeants Engagés" (Evening of Engaged Leaders): 100 CEOs, influential decision-makers, and inspiring speakers, mobilized for the employment of people with disabilities | 2026• Communication agencies: Shortlinks, Ici Barbès, M-Crea, Zébra Communication: editorial consulting, copywriting, brand positioning and messaging, brand content project management, editorial committees, response to tenders. Brands: Enedis, Lactel, Cattier, Véolia, Compagnie de Provence, Macif, Stoeffler, Hellfest, Oppic, La Normandise, ANSM, AFM-Téléthon Magazine, American Art Schools Festival... | 2024-26• La Banane Social Club: support for launching B2B activities. Event communication (Immeuble Lumière / Praemia France), strategy, client relations, and content creation | 2025• Eurostar International and Oliver Agency (London): creation and adaptation of Eurostar UK content for the French and Belgian markets: 360 campaigns, CRM, website, social media, magazine, newsletters, internal/crisis communication, speeches, editorial charter, signage, translation and transcreation (EN > FR) | 2019-24• Maison Rebatchi, Anthology Parfums, Sayhar, Ducasse Paris, Maison K. (for L'Oréal): consulting, copywriting, concept creation | 2022-24• Groupe M6 (M6, W9, 6ter, Paris Première, Teva channels): copywriting for TV program promos | 2009-15• Canal +: copywriting and production of promos and short film programs | 2004-06Other content creation:• Podcast Maudits Artistes: production, writing, and direction of the podcast, available on all listening platforms | 2023• Illustration @art.by.blanche
- EurostarCopywriter, Transcreation EN> FRTRAVEL AND TOURISMMarch 2019 - March 2022 (3 years and 1 month)Londres, United KingdomCopywriting, translation, and transcreation of content within the Eurostar Marketing department. Advertisements, digital campaigns, website, Metropolitan magazine, social media, emails, CRM, newsletters, signage, internal communication...
- C Ton Film et LCPAuthor and DirectorPRESS AND MEDIASeptember 2016 - July 2017 (10 months)Paris, FranceAuthor and director of the 52' documentary "A la recherche de l'optimisme" broadcast on LCP in 2018
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Education
- Master's degree in Literature and Media Techniques and LanguageSorbonne2000
Certifications
- Master's Degree in LiteratureSorbonne Paris IV2001
- DU in Media Techniques and LanguageSorbonne Paris IV2001