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Blanca Kuorum DigitalBK

Blanca Kuorum Digital

Growth Marketing and Data Analytics 🚀

€220/day
1 project
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Blanca

🇪🇸 Hola y bienvenid@! I help E-commerce businesses maximize their online sales. Do you need to implement a winning digital marketing strategy? I can help you with:

🚀 Social media: sales campaigns with Meta Ads (Facebook & Instagram)
🚀 SEO Audit to improve your positioning and capture more organic traffic
🚀 Conversion campaigns on Google Ads, Performance Max and Retargeting
🚀 Email marketing and automation (Mailchimp and Klaviyo)
🚀 Lead Generation via sales funnels (Click Funnels + Active Campaign)
🚀 Customer analytics: segment your customer list to create personalized sales strategies
🚀 Prediction models with programming languages SQL, Python, R
🚀 Influencer Marketing and Affiliate Marketing
🚀 Tracking and reporting of results with GA4 and Adobe Analytics

10 years of experience in ECOMMERCE companies, brands and B2C and B2B clients and digital marketing agencies.

Shall we start?
Blanca from Kuorum Digital

🇬🇧 Hi and welcome! I help E-commerce and retail businesses and agencies to grow their online revenue and increase their customers intelligence. I hold a MSc in Data Analytics and Forecasting by the London College of Fashion. I will build a high converting marketing strategy, run campaigns and optimize your digital channels. Plus, we will dig deeper into your customer analytics and get insightful

👉Facebook & Instagram Ads
👉SEO Strategy & Keyword Planning for organic growth
👉PPC Google Search Ads, Display, Performance Max and Remarketing
👉Email Marketing and Automation (using Mailchimp, Klaviyo or Mailerlite)
👉Build Sales funnels for lead generation (Click Funnels & Active Campaign)
👉Influencer Marketing and Affiliate Marketing
👉Predictive analytics: Data modelling using R studio, IBM SPSS, Python, SQL
👉Market Research & Benchmarking Analysis

10+ years of EXPERIENCE working for Marketing and Analytics global teams.

Looking forward to hearing (and working) from you!
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Percentil
    Chief Marketing Officer
    FASHION AND COSMETICS
    February 2024 - Today (2 years and 6 months)
    Madrid, Spain
    -Lead growth and customer acquisition strategy through a multichannel plan: paid media, email marketing/CRM, affiliate, SEO, display
    -KPIs: new customers, repeat purchase, lifetime value, CRO
    Customer Relationship Management (CRM) E-commerce SEO Positioning Google Ads Email Marketing
  • PERCENTIL.COM
    CMO, Chief Marketing Officer
    January 2024 - Today (2 years and 7 months)
    Madrid, Spain
    Lead company's marketing strategy to drive revenue growth, customer acquisition and repeat purchase rate in EU markets
    • • Plan and run 200k€ ad spent across paid media campaigns on Meta, Google and TikTok contributing to 50% of total revenue
    • • Work together with CEO to align on business plan goals encompassing CRO projects, product and customer growth
    • • Delivered 180k€ incremental revenue (+30%) and +8.74% CVR uplift via CRM automation (Insider) measured through holdout tests and platform incrementality
    • • Activate affiliate program and revenue-share partners delivering a 20x ROAS and growing global revenue by 12%
    • • Lead a team of 3, define growth and traffic yearly targets; oversee earned and owned channels' performance
    • • Analyze and readjust strategy according to CAC and LTV using analytics tools and AI (Julius AI and ChatGPT (GPT-5)
    • • Increased high-intent cohorts LTV and repetition by introducing the VIP program and buyer persona project together with CEO
    • • Worked together with developers to deliver on-site SEO improvements that helped reverse the trend back to positive (38% organic traffic)
  • KooKoo Ventures LTD
    LinkedIn Marketing Expert
    CONSULTING AND AUDITS
    July 2023 - Today (3 years and 1 month)
    Amberes, Belgium
    Development of content marketing and communication strategy on LinkedIn to grow the agency's prospect and client volume
    Sending of standard and automated emails in Hubspot
    LinkedIn Automation: Creation of automated campaigns in Sales Navigator and the Dux-Soup app
    LinkedIn Marketing Lead Generation Hubspot Email Marketing Branded Content

Reviews

5.0

Out of 1 rating

C

Christine

Blackdog Consulting

Reviewed on 5/5/2022

Blanca improved our SEM campaign results and helped us be more efficient in the internal SEO content writing workflow.

Recommendations

FU
XP
Former user and 1 other person have recommended Blanca

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Education

  • MSc (Master of Science) Fashion Analytics Data Science and Forecasting
    London College of Fashion (LCF)
    2022
    Utilización de softwares de y Predictive Analytics (RStudio, IBM SPSS, etc) para data modeling y proyección de datos, así como la resolución de problemas complejos en el sector de la moda relacionados en el diseño de prendas, la supply chain (cadena de producción) o el consumo.
  • Bachelor's Degree in Journalism and Advertising
    Universidad Abat Oliba CEU
    2012

Certifications

Skill set

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