Blanca Ocaña Valverde

I work as a freelancer on marketing, communication, and content projects for brands and businesses, combining strategy, creativity, and execution.

I develop projects from start to finish or support specific needs: digital strategy, content planning, social media, graphic design, advertising campaigns on Meta (Instagram and Facebook), email marketing and email automation, video editing, and audiovisual content creation.

I create and adapt online and offline materials: content for social media, newsletters and automated sequences, advertisements and advertising creatives, posters, brochures, presentations, and web content.

My previous experience in agencies allows me to approach each project from a strategic perspective and, at the same time, directly execute the necessary pieces. I work on both one-off projects and recurring marketing collaborations.

Definition and execution of digital communication strategies. Coordination with teams and public institutions. Supervision of campaigns and promotion on digital channels. Development and management of content. Application and control of a new positioning for the Seville brand. Development of strategic materials. Coordination of initiatives and projects. Monitoring and analysis of campaign performance. Optimization of actions based on results. Internal communication support. Development of informative content.

Management of ABANCA's communication. Development and execution of campaigns and content. Strategy for financial language to ensure public understanding. Coordination of different teams and suppliers. Control of timings and budgets. Development of strategies for different target audiences.