Description

HI THERE

I’m a freelance Senior UX Designer and UX Consultant with 19 years of experience across agency and freelance settings, be it medium or long-term embedded collaboration. My perimeter for hybrid projects is Northern Germany – Hamburg, Berlin, Schleswig-Holstein – while I’m globally available for remote collaboration. I combine a human-centered design approach with evolving AI tooling.

WHAT I FOCUS ON

Substantial digital products, services and info sources, whether in B2B or G2X context.

Spoiler: I’m less at home in campaign-driven or marketing-focused formats.

WHAT I BRING TO YOUR PROJECT

A plug-in mindset: analytical, explorative, output conscious, collaborative, clear

Offering: User research | UX strategy | UX design | Product review & testing | team alignment

TOOL STACK

UX & Prototyping: Figma

AI support: ChatGPT, Visily, Uizard, Midjourney – more ai buddies under permanent review

CLIENTS AND DOMAINS I SUPPORTED INCLUDE

Market: Telefónica Deutschland, Viessmann, Voith, Deutsche Bahn, Metrohm, Bosch eBike, Deutscher Sparkassen- und Giroverband

Public: Auswärtiges Amt, Bundesministerium des Innern und für Heimat, Bundesrat, multiple federal authorities, Online Access Act (OZG)

HOW OUR PATHS MAY CROSS

I love to know nice people. Just ping, we’ll talk.

Industry field of expertise

Languages

German
Native or bilingual
Spanish
Basic
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

STUDIO HOLSTEIN
Senior+ UX Designer
DIGITAL AND IT
April 2020 - Today (6 years and 3 months)
Hamburg, Germany
In 2020 I started freelance activity branded STUDIO HOLSTEIN.

Some of my projects:

- Telefónica Deutschland (2022-24): Developing cross-team UX product guidelines, review and approve the designers' work in RAITT transformation. The program consolidates all Telefónica brands on one technical platform.
- Voith (2022): Experimental dashboard for bearing sensors to predict maintenance
- Deutsche Bahn Werkeverbund (2021): Ideation and sketching for next-gen ICE train maintenance software
- Viessmann (2021): Digital exposition and event hub to replace physical trade fair contribution in Covid-19 times
- Metrohm (2021): Relaunching web experience on Adobe Experience Manager
- Bosch eBike (2021): Content audit and web template overhaul to boost engagement
Interaction Design User Experience Design Business Process Design Data visualisation Industrie 4.0
IBM IX
Senior UX Designer / Team Lead / Creative Director
DIGITAL AND IT
July 2016 - July 2019 (3 years)
Berlin, Germany
2019: Creative Director UX

2016-2019: Team Lead of 4, contributing to creative board
2012-2016: Senior UX Designer

My highlights:
- Consulting and creating UX for major federal institutions like Bundesrat, Auswärtiges Amt, Bundesministerium des Innern
- Managing the UX part of IBM tender for german car toll system.
- German Design Award 2018 for brand portal of Deutscher Sparkassen- und Giroverband
- SXSW 2017 (Austin, TX), Mind the Product 2018 (London)
Design Thinking User Experience Design Konzeption Information Architecture Responsive Design
Aperto AG
Senior UX Designer
DIGITAL AND IT
July 2012 - February 2016 (3 years and 7 months)
Berlin, Germany
Berlin-based digital agency Aperto AG
Branch focus: Public, Government, Federal Institutions, Online Access Act
Senior UX Designer
User Experience Design Information Architecture Konzeption UX Consulting Presentation