Freelancer profile translated to English.
Back to original languageAbout Björn
Hello, I'm Björn and a freelance creative with over 15 years of experience in the idea business. I spent 12 of those years at 5 of the best agencies in Germany.
My focus is on idea and concept development in advertising – whether in traditional media or digital channels. I enjoy acting as a hybrid creative. This means I can not only take care of design and art direction hands-on, but also write headlines, film scripts, presentation texts, etc.
Generative AI is now professionally integrated into my workflow. In addition to creating high-quality artworks, I also share my knowledge in workshops.
I work quite quickly and seem to do it quite well, as evidenced by a few hundred awards in national and international creative competitions. I have been a member of the Art Directors Club Germany since 2015 and occasionally serve on juries.
It feels like I've been able to help in almost every industry. A good overview can be found here: bjoern-kernspeckt(dot)com
We can simply clarify exactly what, whether on-site, from home office, alone or in a team, and everything else in a pleasant conversation.
So see you soon, …
(Small side note: I am also a Professor of Advertising. I spend part of my time ensuring that there will be great creatives in the future. That's almost as much fun as developing ideas myself.)
German
Native or bilingual
English
Fluent
Can work on-site
Berlin (up to 50km), Hamburg (up to 10km)
Experience
- bjoern-kernspeckt.comFreelance Conceptioner, Art Director and Creative DirectorJanuary 2020 - Today (6 years and 5 months)Berlin, GermanyI am a freelance conceptioner, art director and creative director. My passion is to develop classic and digital communication solutions that convince on a rational level and excite emotionally. So it becomes maximal efficient. It could be for example: print ads, commercials, integrated campaigns, campaign platforms, highlight ideas, PR stunts, live events, … and much more. Most important the communication task got solved and the business goal reached.
- Hochschule Wismar – Fakultät GestaltungProfessorApril 2021 - Today (5 years and 2 months)Wismar, GermanyBesides being a freelancer I am also a Professor for advertising at the University Wismar. The main focus of my academic teaching is the conceptual idea development – including the basic attitude as a creative, strategies for the creative process and specific tools to develop up-to-date ideas. And as every great idea deserves a great execution the second topic is helping the students at their designs and art direction – no matter if static or moving images as well as analog or digital.
- BBDO Group GermanyCreative DirectorJuly 2017 - January 2020 (2 years and 6 months)Berlin, Germany
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Education
- Diplom Designer, Visual CommunicationBauhaus-Universität Weimar2007Diplom Designer, Visual Communication
- Multimedia Designer, Media DesignMultiMediaDesign GmbH2002Multimedia Designer, Media Design