Freelancer profile translated to English.

Description

Digital Analytics specialist, I manage high-impact data projects and support the continuous improvement of E-commerce performance (web & Application). From data collection to insight interpretation; I ensure data reliability with compelling storytelling to help stakeholders make informed decisions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Disneyland
Web Analyst
E-COMMERCE
March 2022 - Today (4 years and 5 months)
Identification and collection of Analytics tracking requirements for projects or existing improvements
Drafting and implementation of the tagging plan
Datalayer mapping to feed Analytics tools
Execution of Analytics test campaigns (unit, E2E, dry run...) for projects or continuous improvement
Monitoring and data consistency on the site and reporting in Analytics tools
Briefing and setup of dashboards
Creation of dashboards (Monitoring, Performance, Ad hoc, Sanity check)
ActivBold
Web Analyst
SOFTWARE PUBLISHING
March 2021 - February 2022 (11 months)
Paris, France
Website management and optimization (Analytics, Tag Manager, Search Console, Google My Business)
Drafting and optimization of the website tagging plan for data collection
Creation of dashboards in Looker Studio (data visualization)
Data analysis and decision-making support
Monitoring of data reported within Google Analytics
Google Analytics Looker Studio Google Tag Manager Tableau
Fluxym
Digital Marketing
SOFTWARE PUBLISHING
April 2020 - March 2021 (11 months)
Paris, France
Updating and optimizing the website on Wordpress
Creation and monitoring of emailing campaigns (prospects and clients)
Definition of the editorial schedule and implementation calendar
Updating and enriching the Salesforce CRM database
Monitoring and optimization of marketing actions with Google tools (Analytics, Tag Manager, Search Console...)
Google Analytics Google Tag Manager Google Business Profile Google Search Console