Freelancer profile translated to English.

Description

Results-oriented marketing professional with over 15 years of experience in Canada. Specializing in category management, business strategy development, and high-impact product launches.

Accustomed to transforming data into concrete decisions and optimizing growth in competitive environments.

Industry field of expertise

Languages

French
Fluent
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km)

KEURIG DR.PEPPER SNAPPLE GROUP
Marketing Director
August 2022 - August 2023 (1 year)
Montreal, Canada
Main mission:
Elevate the brand, recently acquired by the company, to the national level and prepare it for international expansion.

Skills & competencies acquired:
Strategic acquisition & transition / Campaign management / International brand strategy / Budget planning / Team management / Conference and seminar presentations / Agency relations / Public relations.
Commercial strategy Brand management Business development Product Development Communication strategy
Nespresso Nestle
Category Marketing Manager
January 2017 - August 2022 (5 years and 7 months)
Montreal, Canada
Main mission:
Lead the marketing strategy for two key categories: coffee machines and coffee, adopting a 360° omnichannel approach to synchronize operational plans and product launches.

Skills & competencies acquired:
Go-to-market strategy / Promotional calendar management /
Sales forecasting / New segment launches / Budget management / Data analysis / Presentation of business cases to management members / Team management.
Commercial strategy Email marketing Product management promotional calendar Product presentation
Nespresso Nestle
Brand Marketing Specialist
August 2013 - January 2017 (3 years and 5 months)
Montreal, Canada
Main mission:
Orchestrate product launches and the communication plan, and manage the execution of offline media campaigns and brand campaigns.

Skills & competencies acquired:
Email marketing / Post-activity analysis / Cross-functional collaboration
/ Media Planning / Brand awareness strategies
Brand management Media Email marketing Content marketing Communication strategy