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Birgit D.BD

Birgit D.

G Ads expert / E-commerce / Fractional CMO

€800/day
Mechelen, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Birgit

Diverse cases: revenue doubling, from founder to €1 million, conversion rate that goes x2, and solid European growth.
Webshop? Ask for the (free) profitability tool:
Calculate how profitable your own Google Ads campaign is today.
Incl. 2 scenarios:
- How much more would you earn if your results improved?
- How much more profit would you achieve if you scaled up?

In 2008, I launched my first G Ads, as one of the first in Belgium.
Today: scaling e-commerce businesses profitably.
Via: Google Ads + YouTube + Product Feed + Data Tracking + CRO + Landing Page Creation.
Since 2008, I've scaled +75 accounts, in almost all sectors.


What years of experience means for you:
1.Advertising in times of AI.Ask for our roadmap to be ready for conversational advertising and agentic commerce, including AI-resistant Feed.

2. Product Feed Management
A webshop with 5 products is managed differently than one with+400,000 SKUs. Through our experience with B2C, D2C, and European multi-stores, we adapt tactics effortlessly.

3. Help with international growth:experience with 15 countries: UK, USA, France, Germany, Netherlands, and more.

4.Fast results: Thanks to senior experience, you get fast impact.

5. For Lead-Gen, I developed aunique method. Advertising on futurelead value instead of lead forms. Big competitive advantage over lead gen advertisers and account-based marketing.

Experience:
-C-level track record: Head of Paid Ads @Newpharma
+30% revenue growth/year, for 3 years, all of Europe

-World-class: team member of the global PPC communityEd Leake (world-class #5GAds Expert).
- I provide Audit help to +700 GAds experts

- 5 yrsOfficial Google TrainerDigital Atelier & Incubator.

- Search Agency top-3: Co-founder Reprise Digital, °2008-2018, various AMMA Awards.
Clients: Essentiel Antwerp, Quick-Step, Nationale Loterij, Auping, BMW, JBC,...
  • Dutch

    Native or bilingual

  • English

    Fluent

  • French

    Fluent

Can work on-site
Mechelen (up to 50km), Arrondissement Brussel-Hoofdstad (up to 30km), Arrondissement Antwerpen (up to 40km), Leuven (up to 30km), Herentals (up to 30km)

Experience

  • Golfbreker
    Google Ads / Performance / Fractional CMO / E-commerce
    E-COMMERCE
    November 2017 - Today (8 years and 9 months)
    Mechelen, Belgium
    Results: +480% revenue in 6 months. x16 conversion growth over 3 years.
    By using Google Ads as a real growth engine. And not as a cost item.

    Profitability Calculator:
    Does your Google Ads budget pay for itself in profit?
    Most webshops are not sure.
    With our self-developed calculator, you'll know in 30 seconds.
    Ask for it (free).

    Services:
    1. Google Ads: strategy, audit & implementation. National and international.
    3. Fractional CMO: for all e-commerce issues
    4. Conversion optimization, landing page creation, data & tracking

    Specialization: national and international e-commerce, DTC and multi-shops
    Ask about our unique approach: Test&Scale.


    Experience:
    Active in G Ads and e-commerce strategy since 2008, and worked for over 75 accounts, national and international.
    • Trainer at Google Digital Atelier (2018-2022)
    • Former Head of Digital Media & Acquisition @Newpharma
    • Team member with the World's Best: the GodTierAds Community, where I help over 700 Google Ads experts worldwide with their G Ads performance issues.
    No agency, no interns, only senior thinking and doing power.


    Reviews:
    "As a result of our collaboration, the conversion rate doubled, resulting in more sales and consequently a better ROI."

    "had an almost immediate impact on results and team spirit. A real pleasure to work with and invaluable to any company."

    "Birgit has achieved impressive results in online marketing. +45% leads, -24.8% decreasing CPA costs, +33% increase in conversion rate. I also see a huge increase for YouTube."

    "Great to work with people who truly understand how digital growth works. Very satisfied!"

    "If you need help with advertising on Google Ads, Birgit from Golfbreker is the first name that should come up."
    Google Ads E-commerce Strategy Performance Marketing CRO CMO
  • Newpharma
    Head of Digital Media & Acquisition
    HEALTH AND WELLNESS
    June 2019 - November 2021 (2 years and 5 months)
    Responsible for international growth & new client acquisition in 7 countries. YOY growth 30% Manage International Media Budget Expand pure paid media with non-paid strategies Rebranding strategy Part of management team Team lead of 5
    Marketing Strategy Performance Marketing Google Ads E-commerce CMO
  • Google Digital Atelier Belgium
    Official Trainer for Google Digitaal Atelier
    April 2018 - December 2024 (6 years and 8 months)
    Official Trainer at Google Digital Atelier & Google Incubator. I have trained hundreds of founders and marketers in marketing and advertising.
    digital marketing Digital Strategy Performance Marketing

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Education

  • Data Driven Marketing
    Vlerick Business School
    2019
    Data Driven Marketing
  • Take The Lead - Digital Transformation, Business, Management, Marketing, and Related Support Services
    Vlerick Business School
    2018
    Take The Lead - Digital Transformation, Business, Management, Marketing, and Related Support Services

Skill set

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