About Birgit
Dutch
Native or bilingual
English
Fluent
French
Fluent
Experience
- GolfbrekerGoogle Ads / Performance / Fractional CMO / E-commerceE-COMMERCENovember 2017 - Today (8 years and 9 months)Mechelen, BelgiumResults: +480% revenue in 6 months. x16 conversion growth over 3 years.By using Google Ads as a real growth engine. And not as a cost item.Profitability Calculator:Does your Google Ads budget pay for itself in profit?Most webshops are not sure.With our self-developed calculator, you'll know in 30 seconds.Ask for it (free).Services:1. Google Ads: strategy, audit & implementation. National and international.3. Fractional CMO: for all e-commerce issues4. Conversion optimization, landing page creation, data & trackingSpecialization: national and international e-commerce, DTC and multi-shopsAsk about our unique approach: Test&Scale.Experience:Active in G Ads and e-commerce strategy since 2008, and worked for over 75 accounts, national and international.
- Trainer at Google Digital Atelier (2018-2022)
- Former Head of Digital Media & Acquisition @Newpharma
- Team member with the World's Best: the GodTierAds Community, where I help over 700 Google Ads experts worldwide with their G Ads performance issues.
No agency, no interns, only senior thinking and doing power.Reviews:"As a result of our collaboration, the conversion rate doubled, resulting in more sales and consequently a better ROI.""had an almost immediate impact on results and team spirit. A real pleasure to work with and invaluable to any company.""Birgit has achieved impressive results in online marketing. +45% leads, -24.8% decreasing CPA costs, +33% increase in conversion rate. I also see a huge increase for YouTube.""Great to work with people who truly understand how digital growth works. Very satisfied!""If you need help with advertising on Google Ads, Birgit from Golfbreker is the first name that should come up." - NewpharmaHead of Digital Media & AcquisitionHEALTH AND WELLNESSJune 2019 - November 2021 (2 years and 5 months)Responsible for international growth & new client acquisition in 7 countries. YOY growth 30% Manage International Media Budget Expand pure paid media with non-paid strategies Rebranding strategy Part of management team Team lead of 5
- Google Digital Atelier BelgiumOfficial Trainer for Google Digitaal AtelierApril 2018 - December 2024 (6 years and 8 months)Official Trainer at Google Digital Atelier & Google Incubator. I have trained hundreds of founders and marketers in marketing and advertising.
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Education
- Data Driven MarketingVlerick Business School2019Data Driven Marketing
- Take The Lead - Digital Transformation, Business, Management, Marketing, and Related Support ServicesVlerick Business School2018Take The Lead - Digital Transformation, Business, Management, Marketing, and Related Support Services