Freelancer profile translated to English.

Description

My name is Bintou and I am a graphic designer specializing in the creation of brand identities.

I support entrepreneurs and companies who wish to build a clear, coherent, and lasting brand. My work is not just about creating beautiful visuals. My role is above all to translate a vision, a positioning, and an ambition into a visual identity that makes sense and speaks to the right people.

Before thinking about the logo or the colors, I always focus on what makes a project unique: its history, its mission, the place it wishes to occupy in its market. It is this strategic understanding that then allows us to build a strong and coherent identity.

Over the course of my projects, I have developed a particular taste for brands that are part of people's daily lives: the worlds of care, well-being, lifestyle, cosmetics, and craftsmanship. Brands that don't just sell a product, but that create an experience, a ritual, or a lasting relationship with their customers.

With Studio Bintou, my goal is simple: to help brands lay solid foundations so they can grow with clarity, coherence, and confidence.

MY SERVICES

I support brands at different stages of their development, from strategic thinking to the creation and deployment of their identity.

Project and positioning analysis
Clarification of mission and vision
Definition of brand values and territory
Brand platform construction
Conception of a complete visual identity
Creation of logos and visual systems
Definition of color palettes and typography
Creation of a coherent graphic universe
Formalization of identity usage rules
Adaptation of graphic elements

Print supports
Digital supports
Social media templates
Deployment support
Post-project follow-up

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Studio Bintou
Graphic Designer - Brand Designer
January 2024 - Today (2 years and 7 months)
Toulouse, France
After 2 years of entrepreneurship, I decided to start from scratch and create Studio Bintou, a different vision, different goals but with the same desire to help ambitious and passionate project leaders and entrepreneurs to make their projects flourish through brand identity, an essential element for any company that wants to evolve and endure over time. To do this, I offer services such as:
- Visual identity creation - including 3 offers
- Instagram universe creation
- Creation of communication supports and packaging
- Short training courses for those who wish to master their brand image. With Studio Bintou, I want to create a space for inspiration and information sharing concerning brand identity and, more broadly, branding over time. Visit Instagram to discover my universe.
Branding Logo design communication support customer support Social media communication Communication strategy Layout Community management Visual communication Digital communication
E-Conseil
Trainer for Adobe Suite Software
EDUCATION AND E-LEARNING
May 2021 - Today (5 years and 3 months)
Lyon, France
Preparation and teaching of courses on Adobe Suite software and Canva as an independent.
The profiles of the trainees were very varied, ranging from novice to beginner to intermediate level.
Creative Mastery of the Adobe Suite Training Canva training
Imara Tea
Instagram Profile
ARTS AND CRAFTS
March 2022 - April 2022 (1 month)
Rethinking the brand's Instagram profile by offering an overview of it.
Design and delivery of various templates accessible and modifiable on Canva by my client.
Adobe Illustrator Visual communication Instagram Adobe InDesign Adobe Photoshop Canvas