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Billy GemmillBG

Billy Gemmill

Executive Producer & Strategist

€646/day
Nashville, US
15+ years

Average response time: 1 hour

About Billy

I’m a senior-level Creative Producer and Brand Partnerships lead who bridges idea → execution → revenue across live events, branded content, and experiential campaigns.

Over the past decade, I’ve led end-to-end production and partnership initiatives for tours, festivals, brand activations, and multimedia projects—owning concept development, budgeting, timelines, vendor management, and on-site execution. My experience spans music, sports, and lifestyle brands, supporting artists, agencies, and platforms where creative ambition and operational precision must work together.

What sets me apart is that I don’t just execute projects—I build the systems behind them. I translate brand goals into scalable creative strategies, develop production frameworks that keep teams aligned and budgets controlled, and manage cross-functional collaborators, including creative, technical, partner, and talent teams. I’m especially strong at structuring partnerships that create long-term value, not just one-off deliverables.

In parallel, I co-founded a concierge medical and wellness operation for touring artists and crews, sharpening my operational leadership, risk management, and client-first mindset in high-pressure, live environments.

My professional goal is to partner with brands and agencies that need a plug-in leader—someone who can step in quickly, elevate creative output, stabilize execution, and help build scalable, repeatable systems.
  • English

    Native or bilingual

Can work on-site
Nashville (up to 50km)

Experience

  • Six One Live, LLC
    Executive Producer & Strategist
    January 2011 - Today (15 years and 5 months)
    Nashville, TN, USA
    • • Led creative, production, and partnership strategy for 100+ campaigns and multimedia projects, including the Jack Harlow x KFC launch, translating cultural insights into experiential programs and building systems that enabled scalable execution and national audience growth.
    • • Developed concept territories, narrative frameworks, and messaging systems that unified experiential, digital, and social touchpoints into cohesive campaigns.
    • • Translated audience behavior and platform trends into creative concepts, UGC ecosystems, and influencer programs, increasing visibility 35–50% across Instagram, TikTok, and YouTube.
    • • Built and managed brand partnerships with Nike, Red Bull, Live Nation, and major labels, leading concept pitches, sponsorship proposals, and executional alignment.
    • • Directed cross-functional creative, design, and production teams (10–50+), aligning story, brand goals, and strategic intent to deliver experiential, film, and digital projects.
    • • Owned end-to-end campaign delivery from insight through execution, managing $50K–$500K+ budgets, multi-market rollouts, and performance tracking against partner deliverables.
    Sponsorship Strategy Content marketing Business development Sponsorships Branding
  • Sherpa Concerts
    Production Manager | Partnerships & Content
    February 2009 - January 2011 (1 year and 11 months)
    Nashville, TN, USA
    • • Built and managed creative and promotional partnerships with 50+ touring artists, sponsors, and media outlets, expanding engagement across multi-market campaigns.
    • • Directed on-site content production for artist spotlights, interviews, and promotional assets supporting events with 20,000+ attendees.
    • • Supervised cross-functional teams (10+) implementing workflows that improved turnaround speed and reduced delays by 30%.
    • • Collaborated with artist teams and stakeholders to define creative needs and ensure cohesive content delivery across touring, digital, and social channels.
    Touring & Festivals Branding Sponsorships
  • AC Entertainment
    Artists & Festival Operations Coordinator
    March 2008 - February 2009 (11 months)
    Nashville, TN, USA
    • • Advanced schedules, hospitality, and logistics for 100+ national and international touring acts, strengthening artist relationships and repeat festival engagements.
    • • Collaborated with production and creative teams to streamline transitions, reduce delays, and elevate artist-facing brand touchpoints.
    Branding Business Plan Development Touring & Festivals

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Education

  • B.S., Secondary Education
    University of Tennessee
    2003
    B.S., Secondary Education

Skill set

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