Freelancer profile translated to English.

Description

🎯 Marketing & CRM Director | Digital Marketing Project Manager | B2B / B2C | Paris & remote

✅ Looking for a freelancer capable of managing your marketing strategy from A to Z, accelerating your customer acquisition, and orchestrating your digital projects with rigor, creativity, and performance? I am the one you need.

With over 6 years of experience in demanding environments (RX France, Altavia DISKO, Agencies), I have led structuring projects in digital marketing, content marketing, CRM, events, and 360° communication, in France and internationally.

📌 My key expertise:

- Marketing Strategy (B2B/B2C, inbound, lead generation, multichannel campaigns)

- Marketing and Digital Project Management (planning, team coordination, KPI monitoring)

- Content & Social Media Marketing (LinkedIn, Instagram, TikTok, copywriting, editorial line)

- CRM & Emailing Automation (Hubspot, Mailchimp, Brevo, Captain Wallet, Wallaxy)

- Paid Ads & Growth (Google Ads, LinkedIn Ads, Funnel, acquisition, nurturing)

- Events and Communication (trade shows, webinars, branding)

Tools & Technologies mastered:

Jira, Hubspot, Canva, Figma, Wordpress, Eloqua, Google Analytics, PowerBi, Mailchimp, Zapier, SimilarWeb, Notion, Brevo, Captain Wallet, Runway ML, ChatGPT, Adobe Suite, Livestorm...

Bilingual (French / English), I work easily in an international environment. Organized, proactive, curious, and results-oriented, I am also able to quickly adapt to tools, challenges, and your business priorities.

📞 To contact me:

06 45 54 93 50Based in Paris – Available for freelance / project / consulting

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LES ANNEES FOLLES
Head of Content and Growth
PRESS AND MEDIA
April 2026 - Today (4 months)
Paris 11 Popincourt, France
Content strategy & B2B acquisition:
-Management of content and acquisition strategy with a focus on lead generation, growth marketing, and conversion optimization.
-Deployment of multichannel editorial strategies adapted to the visibility, engagement, and performance objectives of B2B clients.

Marketing automation & CRM performance:
-Design and management of emailing and marketing automation campaigns via HubSpot: nurturing, lead generation, and CRM performance optimization.
-Monitoring and analysis of marketing KPIs to optimize the performance of LinkedIn campaigns, acquisition funnels, and conversion systems.

Digital asset optimization:
-Supervision of digital marketing assets: website, pop-ups, forms, and conversion funnels with a UX/UI and CRO approach.
-Coordination of A/B testing initiatives and continuous optimization of user journeys to improve conversion rates and ROI.

International management & coordination:
-Management of an international team of 4 French-speaking and English-speaking employees | Supervision of the quality, consistency, and performance of marketing deliverables.
-Validation and optimization of produced content with a focus on editorial performance, messaging, and engagement.

Marketing monitoring & innovation:
-Implementation of strategic monitoring on growth trends, AI, marketing automation, no-code tools, and content marketing innovations.
-Contribution to the development of the visibility and marketing performance of the agency's clients.
CRM HubSpot Expert Community Management Social Media Acquisition Strategy
Efap
Professor of Digital Transformation
EDUCATION AND E-LEARNING
April 2026 - Today (4 months)
Paris 15 Vaugirard, France
Training & pedagogical support:
-Teaching courses to 4 student cohorts on the challenges of digital transformation and marketing innovation.
-Assisting students with issues related to digital strategy, customer journeys, value creation, and organizational evolution.

Pedagogical design & innovation:
-Design of educational modules on data, competitive analysis, mobile usage, and artificial intelligence.
-Development of educational materials and case studies applied to the challenges of digital marketing and the digital ecosystem.

Monitoring & best practice sharing:
-Raising awareness of digital trends, user behaviors, and AI integration in marketing strategies.
-Sharing analysis methodologies and best practices related to user experience and digital innovation.
Pedagogy Training Facilitation Digital Transformation Artificial Intelligence
AVOSCOURS
Brand Content Consultant
EDUCATION AND E-LEARNING
March 2026 - April 2026 (1 month)
Paris 12 Reuilly, France
Marketing audit & performance optimization:
-Conducting marketing and digital audits: analysis of conversion funnels, Google Analytics tracking, and acquisition levers.
-Identifying UX/UI friction points and recommending CRO optimizations to improve user experience and conversion.

Acquisition & lead generation:
-Designing acquisition and social selling strategies with SEO/conversion recommendations and consideration of premium & B2B offers.
-Assisting brands in improving their image, visibility, and overall marketing performance.
Audit Communication Strategy Digital Marketing Strategy Google Analytics Reporting

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MBA Digital Marketing and Business
EFAP Paris
2021
MBADMB Marketing Digital and Business
Master 1 Cultural Press
ESJ Paris
2020
Master 1 Presse Culturelle

Check out Billaudeau's education

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