Bill Alpuerto

• • Built email infrastructure from scratch (domains, DNS, SPF, DKIM, DMARC, inbox warm-up, deliverability systems)

• • Launched segmented cold and lifecycle campaigns across multiple sending platforms

• • Increased CTR by 25%+ through structured A/B and multivariate testing

• • Developed KPI dashboards to track ROI, engagement, and funnel performance

• • Ensured GDPR & CAN-SPAM compliance through structured list hygiene protocols

• • Executed high-volume cold, promotional, and newsletter campaigns using Instantly.ai and Klaviyo, driving measurable customer acquisition and engagement growth.

• • Built segmented workflows and automated nurture sequences that increased campaign CTR by 25%+ and improved lead progression across the funnel.

• • Partnered with design, web, and sales teams to align messaging with brand positioning, user journey stages, and revenue goals.

• • Led structured A/B testing on subject lines, layouts, and CTAs; leveraged performance data to implement weekly optimization cycles.

• • Protected sender reputation and ensured full GDPR and CAN-SPAM compliance through disciplined list hygiene and permission-based marketing practices.

• • Managed multi-client campaigns in health, mortgage, and insurance niches

• • Set up custom domains and authentication systems to improve deliverability

• • Increased average CTR by 15% via audience segmentation and testing

• • Optimized inbox placement through sender reputation management