Freelancer profile translated to English.

Description

Graduate of the Grande École Program from Montpellier Business School, with a specialization in Digital Marketing, and holder of a DUT Techniques de Commercialisation from IUT de Paris - Rives de Seine, I am passionate about digital, innovation, and marketing strategy.

💡 What I'm looking for:

🔹 Work in Digital Marketing, E-commerce, Customer Acquisition, or Growth Marketing

🔹 Leverage my skills in SEO/SEA, Social Media, Data Analytics, and CRM

🔹 A dynamic environment where I can analyze, test, and optimize digital strategies to maximize growth

🎯 My strengths:

✔️ Mastery of digital acquisition strategies (SEO, SEA, Google Ads, Social Ads)

✔️ Experience in marketing campaign management & performance analysis (Google Analytics, Meta Ads, CRM)

✔️ Skills in user experience (UX/UI), conversion, and marketing automation

✔️ Strong adaptability and analytical mindset to optimize digital performance

✔️ Experience in project management and teamwork in an international context

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

American Express
Digital Marketing and Communications Product Manager
BANKING AND INSURANCE
September 2023 - September 2024 (1 year)
Paris, France
Communication Plan Management
Implementation of internal and external digital communications
Digital marketing and e-commerce management: website optimization and updates, product description enrichment to improve user experience
Briefing of the communication agency: emailings, web banners, brochures, mobile application...
Assistance and participation in organized events
Training and support for Concierge teams
Performance monitoring
Dashboard updates
Recommendations
French Wink
Operational Marketing Officer
E-COMMERCE
May 2023 - September 2023 (4 months)
New York, NY, USA
E-commerce and digital tools (Shopify, Klavyio, retention and acquisition apps)
Social media strategies: visibility, management, community relations
Assistance in organizing and participating in events in New York
Merchandising, and online sales of marketplace products
Sales prospecting
Mimetism Agency
Salesperson
E-COMMERCE
May 2022 - July 2022 (2 months)
Paris, France
Identification and targeting of new prospects
Creation of prospecting tools
Segmentation of the customer and prospect database
Prospecting (in-person, telephone, emailing, social selling)
Management and scheduling of appointments
Prospect follow-up

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MASTER GRANDE ÉCOLE PROGRAM, DIGITAL MARKETING
Montpellier Business School
2024
MASTER PROGRAMME GRANDE ÉCOLE, MARKETING DIGITAL
HIGH SCHOOL DIPLOMA, ECONOMICS AND SOCIAL SCIENCES
Lycée Notre-Dame
2018
BACCALAURÉAT, ÉCONOMIE ET SOCIAL

Bilkis Barhoumi

Digital Marketing Consultant

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