Bilel Belkahla

• Conducted audit reports and led the redesign of the Cruxpool cryptocurrency mining pool website, improving UX and technical SEO from a Google Lighthouse score of 49/100 to 96/100 and SEMrush health score from 68% to 95%.

• Increased average website position on Google from 24 to 15 and site traffic by 3x in 12 months by implementing an EEAT-focused content strategy and making the site accessible to a wider international audience.

• Conducted market research and competitive benchmarkings identifying key product development opportunities and resulting in the development of two new product lines. Directed this new product development roadmap and coordinated stakeholders, including design, development team, and sales teams (15 people).

• Executed lead generation by exploring new lead acquisition channels with co-sales partners (SEA, influencer marketing, events) resulting in a 9x increase in our pool hashrate. The improvements made to our SEO, our Google positions and our conversion channels have enabled us to increase the share of the inbound channel from 1% to 11% of our total hashrate.

• Implemented an overall marketing plan including SEO strategy, SEA campaigns, Social media & Community management, Lead generation, PR, Product management, and Event management (speaker at Mining Disrupt Miami 2024 presenting our offer to an audience of over 300 people.).

• Full-time managed a team of 3 people.

• Managed the communication, logistics, and organization of monthly physical events and quarterly webinars featuring public figures and business leaders in Paris and Strasbourg, with an average attendance of 150 C-level executives and public authorities.

• Increased engagement of key decision-makers by 40% through targeted webinar and event participation, driven by A/B tested newsletter layouts and relevant topic selection for these very specific targets.

• Led a project to update the french database of over +7000 contacts using OSINT practices, facilitating qualified touchpoints for sales teams.

• Contributed to winning bids worth €400K in audit and consulting by participating in proposal writing.

• Conducted social media and LinkedIn training sessions for 70 colleagues, improving personal branding and online visibility; acted as ghostwriter for three Managing Partners.

• Member of the Digital Marketing France unit, establishing strategies for the various regional marketing departments.

Bilel BELKAHLA

LinkedIn +33 7 67 63 22 46 [email protected] 29 years Driving license Strasbourg, France Nationality: France Available and mobile

• Led all event, communication, and lead generation activities in France, contributing to the overall company effort, resulting in double-digit growth and €600M financed production peak in 2020.

• Spearheaded the rebranding campaign mission in France, in charge of the new website deployment and managed all SEO/SEA actions. Training +200 employees in new rebranding practices through workshops. Responsible for launching and writing articles for the online magazine for professionals (+6000 sendings).

• Managed a 4-person call center team, reviewed brief and sales pitch, resulting in a 30% increase in qualified contacts for the sales team.

• Developed and executed social media strategy by pushing video content on LinkedIn, increasing audience by 6x in two years.

• Managed crisis communication in late 2020 (Viceroy Research).