Bilal Sebaa

Digital professional, with over 10 years of experience in Search and data professions. The synergy of my expertise allows me to meet the visibility, business, and strategic objectives of the clients I support with a user-first approach.

I manage growth initiatives daily on projects with high volumes of pages/traffic for the agency's clients:

Traffic acquisition: Natural SEO and sponsored SEA

Conversion/monetization optimization: #UX #CRO, #AdServing

Performance measurement: Web analytics, tag management, and reporting

Meticulous in my work and a perfectionist, I know how to listen and solve digital problems by activating the right levers, while measuring their impact.

Autonomous, I can work alone and I enjoy working in a team. I have the ability to manage projects by motivating the client and the project team.

Pedagogical, I explain complex subjects in simple terms. I work as an SEO and Analytics trainer for our clients' digital teams, and also as a speaker: WordCamp Paris, WPN Digital Normandie, etc.

Traffic acquisition:

- Develop acquisition strategies

- Semantic and competitive analyses

- Technical audits (Crawl, log analysis, structural analyses)

- Link building (Link profile analysis and link acquisition)

- Google Ads campaign management

Performance measurement:

- Develop measurement plans (Key monitoring indicators, key performance indicators)

- Implementation of tagging plans

- Dashboard creation (Google Analytics, Google Data Studio)

Conversion and monetization optimization:

- Analysis of behavioral flows and improvement of user experience

- Recommendations to increase advertising performance: Services, implementation, and performance measurement.