Freelancer profile translated to English.

Description

Marketing and offer development professional, I address issues combining product marketing, market analysis, positioning, packaging, and customer experience optimization.

My background in energy, mobility, and financial services has allowed me to contribute to high-stakes projects:

- Development and optimization of offers (financial services, fuel cards, technical products)

- Market analysis, competitive benchmarking, and strategic recommendations

- Design and improvement of marketing content (packaging, product sheets, digital materials)

- Management and animation of key partnerships (oil companies, banks, insurers, design agencies)

- Product performance monitoring and KPI management to guide business decisions

Certified in business strategy (HEC Paris), I combine strategic vision, rigor, and a results-oriented approach.

I support companies looking to structure their offers, strengthen their positioning, and improve marketing performance.

📩 Open to assignments in product marketing, analysis, benchmarking, strategy and offer optimization, digital, communication, business.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

TotalEnergies
Packaging Project Manager
ENERGY AND UTILITIES
September 2025 - Today (9 months)
Management of international labeling projects: from graphic design to production, ensuring regulatory compliance (CLP Europe), marketing consistency, and brand integrity.

Graphic Design & Harmonization: Development of innovative labels in collaboration with design agencies and printers, aligned with the new brand identity and industry standards.

Product Evolution Management: Supervision of technical and marketing updates (product sheets) for existing labels, validation of designs with stakeholders (Marketing, HSE, Purchasing, OEMs), and production of digital content.

Management of multichannel advertising campaigns (emailing, social ads, internal display), and performance monitoring to enhance product range visibility.
Packaging Project Management
Mobilize Financial Services
Product Marketing Manager
BANKING AND INSURANCE
November 2023 - August 2025 (1 year and 9 months)
Noisy-le-Grand, France
Market Intelligence & Product Strategy: Analysis of auto financing and installment payment trends to anticipate customer needs and integrate regulatory changes.

Project Management & Cross-functional Coordination: Management of evolutions for the Mobilize Visa Card and fuel card offers, from conception to implementation, ensuring adherence to deadlines and budgets in coordination with internal teams and external partners.

Service Offers & Partnerships: Definition, design, deployment, and management of fuel card offers (scoping, contracting), and assistance, in coordination with insurers and legal teams.

Strategic Partnership Management: Management of relationships with oil companies (operations, contracts, offer evolutions) and monthly monitoring of the banking partnership to optimize the offer and customer experience.

Network Animation & Sales Support: Training of 60 Renault network sales representatives, field support, creation of educational materials, and management of national sales promotions.

Reporting & Optimization: Monitoring of key KPIs (adoption, outstanding amounts, cashback, customer satisfaction) and product optimization recommendations.

Supervision: Operational support and monitoring of an intern.
Marketing Reporting Competitive Intelligence Product Strategy Project Management
Colombus Consulting
Organization and Management Consultant
BANKING AND INSURANCE
January 2023 - October 2023 (10 months)
Paris, France
Process Optimization: Organizational diagnosis, mapping, analysis of dysfunctions, and recommendations for improvement.

Operational Transformation Support: Implementation of continuous improvement solutions, cost reduction, change management (communication, workshops, training).

Strategic Analysis and Management: Benchmarking, market research, competitive intelligence, and client presentations.

Project Management: Team coordination, adherence to budgets and deadlines, production, monitoring, and quality of deliverables, risk analysis.

Support for firm development: Participation in tenders, commercial proposals, and internal marketing projects.
Consulting Reporting