Bilal Arouhal

Social media management and content creation.

Website optimization (SEO, WordPress, HTML, CSS, PHP).

Visual design with Adobe Suite, Canva, and CapCut.

Development of online and offline marketing strategies.

Writing newsletters and promotional materials.

As part of a project for Cuisin'Store, I designed and developed the website cassepaslacasserole.com on WordPress, using this platform to maximize flexibility and content management for the client. I ensured the implementation of an optimized architecture and an intuitive user experience (UX), facilitating access to products and services in an attractive and coherent manner.

I customized the WordPress theme to meet Cuisin'Store's aesthetic requirements, while integrating plugins to optimize natural referencing (SEO) and improve site performance. The design and structure of the site are intended to offer a fluid and efficient user experience, adapted to mobile devices, thus ensuring increased visibility and ease of content management for the client.

During my professional experience at Atelier Ferrarini, I had the opportunity to practice and strengthen my digital communication skills. I designed various graphic elements using the Adobe Suite (Photoshop, Illustrator, and InDesign), bringing a unique and coherent visual identity to the company.

I also developed and optimized the website on the WordPress platform, integrating advanced SEO practices with Yoast SEO to improve online visibility and attract quality traffic. Furthermore, I managed Atelier Ferrarini's presence on social media, creating dynamic content tailored to the target audience on LinkedIn and Instagram, in order to strengthen engagement and expand the company's reach.