Freelancer profile translated to English.
Back to original languageAbout Big
Lucie Plénécassagne | communication expert | business audit & consulting specialist | project creation coaching | trainer & author of the guide on business creation.
I specialize in services for startups and businesses launching new activities. Trained in both creation and strategy, I have developed skills in marketing and media development to offer a 360° approach to entrepreneurial creation.
As an independent consultant through my business support agency, I aim to give every project a chance to establish itself sustainably by also offering courses, training, and coaching solutions. Passionate about communication in all its forms, I am trained in Neuro-Linguistic Programming and business mediation.
Areas of expertise and support:
- Market research, marketing, and communication strategy
- Media strategy and planning, digital development
- Creative strategy, corporate identity, graphic design, web design
- Brand creation and development
- Design and implementation of commercial operations
- Establishment and development of company policy
- Setting performance and growth objectives
- Recruitment & HR optimization
- Briefing and management of external partners
- Learning solutions through courses, training, mentoring
- Online coaching in business creation, launch, restructuring, optimization
- Business audit, consulting, mediation
French
Native or bilingual
English
Fluent
Turkish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Big Ice AgencyManagerCONSULTING AND AUDITSSeptember 2017 - Today (8 years and 9 months)Hauville, FranceThe agency for business consulting and services.For young entrepreneurs, solopreneurs, established businesses, startups, brands, or services looking to launch, create, modify, develop, or improve their activities in line with the current market, with a focus on coherence, efficiency, and sustainability.Big Ice is the reference for marketing, communication, branding, and media support that meets the needs of entrepreneurial creation.Mission:- Create, launch, develop one's business (company, service, product)- Evaluate development opportunities (marketing, communication, media)- Position or reposition one's business in the market- Find new potential clients or partners- Define an acquisition and retention strategy- Differentiate from the competition with a tailored communication strategy- Create or improve one's brand image, visual and digital communication- Organize, anticipate, plan, optimize daily tasks...
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Education
- Master in Art Direction - Head of Communication and AdvertisingINSEEC Grande Ecole2013
- Bachelor in Advertising Creation - Public Relations and Applied CommunicationINSEEC Grande Ecole2011
Certifications
- Wordpress WebsiteAPEF2020
- Management CertificationBEE2021