Freelancer profile translated to English.

Description

Data Analyst specializing in e-commerce and digital marketing, I help companies leverage their data to boost their performance 📊

My goal: to transform raw numbers into clear and actionable insights to improve conversion, revenue, and customer experience.

🔧 What I can do for you:

• Creation of interactive dashboards (Power BI)

• Analysis of e-commerce & marketing KPIs (funnel, conversion, average order value, LTV)

• Data cleaning, structuring, and automation (Python, SQL, Excel)

• Clear reporting for business & marketing teams

⚡ My strength: a dual data + webmarketing expertise that allows me to understand your business challenges and propose concrete analyses, not just charts.

🚀🎯

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

D&P Dresses
Digital and E-commerce Project Manager
FASHION AND COSMETICS
February 2024 - October 2025 (1 year and 8 months)
Paris, France
Complete creation of the WordPress/WooCommerce e-commerce site (UX, responsive design, customer journey).
Definition of visual identity and branding (logo + graphic charter).
Implementation of a high-performance SEO strategy: +40% organic traffic and +12 average positions in 6 months.
Deployment of a 360° marketing strategy (emailing, social media, Google Ads) generating +15% in average order value.
Data piloting via Google Analytics: optimization of the conversion funnel up to 2.5%.
E-commerce Site Creation Webmarketing Strategy Social Media Marketing Web Analytics SEO
FNAC Darty
E-commerce Coordinator - Commercial Web Animation
E-COMMERCE
July 2023 - February 2024 (7 months)
Ivry-sur-Seine, France
Analysis of customer journeys via Contentsquare: identification of key friction points and +12% CTR on promotional areas.
Management of commercial peak periods (Black Friday, Christmas) and optimization of merchandising via SMILE: +15% sales in strategic categories.
Optimization of web-merchandising (SMILE CMS): structuring of pages, product highlighting, personalization of journeys.
Cross-functional coordination of marketing, UX, and CRM to ensure omnichannel consistency.
Segmented CRM activation (High-Tech, Culture): 25% average open rate and direct contribution to revenue.
E-commerce Commercial Animation Webmarketing Strategy Project Coordination e-merchandising
Meublissime.fr
E-commerce Consultant
E-COMMERCE
June 2022 - June 2023 (1 year and 1 month)
Lisses, France
SEO & Google Ads optimization: -20% CAC while maintaining sales growth.
Redesign of the conversion funnel (UX/UI): -18% cart abandonment and improved mobile experience.
Product catalog management: management, prioritization, and cross-selling strategies.
Management of commercial peak periods (launches, promotions, sales).
Data analysis via Google Analytics and social media monitoring to adjust offerings and communication.
Emailing Social Media Google Analytics Google AdWords SEO

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Data Analyst
Université Paris 1 Panthéon-Sorbonne
2025
Master's in Webmarketing and Social Media
Digital College
2021
Webmarketing, réseaux sociaux, e-commerce