Freelancer profile translated to English.
Back to original languageAbout Bibiana
Does your company need a marketing strategy that can turn visibility into revenue?
For over 10 years, I have been helping B2B and B2C companies structure and manage their digital acquisition, acting as an outsourced Marketing Director.
My approach involves aligning the various marketing levers to build sustainable growth: natural referencing (SEO), visibility on generative AI (GEO), advertising campaigns, content, marketing automation, conversion, and performance management.
I work with SMEs, startups, and scale-ups, as well as marketing teams needing senior support to define a clear roadmap and oversee its execution.
Marketing Direction / CMO
- Definition of marketing strategy
- Acquisition roadmap
- Management of service providers and teams
- Organization of marketing projects
- KPIs and dashboards
Acquisition & Growth Marketing
- Multichannel acquisition strategy
- SEO & GEO
- Local SEO
- Google Ads
- LinkedIn Ads
- Meta Ads
- Email marketing
- Marketing Automation
- HubSpot CRM
- Lead Generation
SEO & GEO
- Technical SEO audit
- Semantic audit
- Editorial strategy
- GEO optimization for AI engines
Content Marketing
- Editorial strategy
- SEO articles
- White papers
- Newsletters
- Landing Pages
- Conversion funnel optimization
Performance & Conversion
- Website redesign & migration
- CRO
- Performance analysis
- Business recommendations
- Prioritization of actions based on ROI
Why work with me?
- Over 10 years of experience in B2B/B2C digital marketing & e-commerce
- Triple experience: agency + client + freelance
- Strategic and operational vision
- Results and growth-oriented approach
- French • Spanish (bilingual) • Professional English.
Let's discuss your project!
Spanish
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 20km), Louvres (up to 20km), Tremblay-en-France (up to 10km), Gonesse (up to 10km), Goussainville (up to 10km)
Experience
- FreelancePart-Time CMO / GEO SEO Consultant / Growth MarketingSeptember 2025 - Today (11 months)Île-de-France, FranceContextSupporting SMEs, startups, and B2B/B2C companies looking to accelerate their digital acquisition, improve their visibility on Google and AI engines, or benefit from senior marketing expertise without hiring a full-time CMO.Nature of missions
- Definition of global marketing strategies
- Outsourced marketing direction
- SEO & GEO management
- Technical, semantic, and EEAT audits
- Content strategies
- SEA and Social Ads management
- Growth Marketing
- Marketing Automation
- Conversion funnel optimization
- UX/CRO recommendations
- Executive coaching
Tools used- Google Search Console
- Google Analytics 4
- Semrush
- Ahrefs
- Screaming Frog
- HubSpot
- ChatGPT
- Google Ads
- Meta Ads
- LinkedIn Ads
- Notion
- Gemini
- Claude
- Perplexity
Observed results- Deployment of SEO/GEO strategies adapted to new AI engines
- Increased organic visibility for several clients
- Structuring of marketing strategies to improve lead generation
- Implementation of sustainable acquisition processes
- PrimeumDigital Marketing DirectorOctober 2019 - September 2025 (5 years and 11 months)92300 Levallois-Perret, FranceContextManagement of the entire digital marketing strategy for a B2B company specializing in HR and payroll solutions.Responsible for acquisition, digital visibility, content production, and marketing automation.Nature of missions
- Development of the digital marketing strategy
- Definition of the acquisition plan
- SEO management
- Complete SEO redesign of the website
- SEA management
- Content Marketing
- White papers
- Podcasts
- Newsletters
- Webinars
- Marketing Automation
- HubSpot CRM
- Lead Scoring
- Landing Pages
- Training for sales teams
- Management of partner agencies
- Performance analysis
Tools used- HubSpot
- Google Analytics
- Google Search Console
- AhRefs
- Semrush
- Google Ads
- LinkedIn Ads
- Photoshop
- Illustrator
- InDesign
- Canva
- Premiere Pro
- Reaper
- Excel
- Figma
Observed results- Sustainable increase in organic visibility
- Development of qualified inbound lead generation
- Industrialization of content production
- Implementation of automated nurturing workflows
- Improved Marketing/Sales collaboration
- Inbound ValueInbound Marketing Consultant & SEO SpecialistJanuary 2018 - September 2019 (1 year and 8 months)Paris, FranceContextSupporting a portfolio of B2B clients in an agency setting with their digital acquisition strategy.Nature of missions
- Client portfolio management
- SEO project management
- Technical audits
- Semantic audits
- Netlinking
- Editorial strategies
- Marketing Automation
- Lead Generation
- Presentation of recommendations
- Reporting
Tools used- HubSpot
- AhRefs
- Semrush
- Screaming Frog
- Google Analytics
- Google Search Console
- Trello
- Google Sheet
Observed results- Deployment of SEO strategies across multiple accounts
- Improved clients' organic visibility
- Development of inbound marketing initiatives (lead magnets, landing pages, sales funnels, scoring, CRM segmentation)
- Increase in qualified leads
- Client portfolio retention
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Education
- Bootcamp Growth Marketing Specialist / Data Analyst / Applied AILe Wagon2025
- Graphic Designer DiplomaMJM Graphic Design School2011