Freelancer profile translated to English.

Description

Copywriter & Content Strategist | SEO | Branding | Storytelling

I am a Social Communicator with over 5 years of experience helping brands communicate with purpose. I specialize in strategic copywriting, SEO writing, and brand positioning through content that connects, sells, and strengthens your business's identity.

I have worked with major brands like Nestlé (Dolce Gusto, Milo, Nestlé Recipes) and with healthcare groups like Keralty (Clínica Reina Sofía, Clínica Iberoamérica, among others), leading the creation of content aimed at improving organic traffic, brand perception, and conversion.

What can I do for your project?

Copywriting for websites, landing pages, e-commerce, and blogs

SEO writing optimized for search engine positioning

Verbal branding: brand tone, key messages, and storytelling

Content strategies to improve visibility and engagement

Optimization of metadata, content structure, and internal links

Content audit to identify and correct weak or ineffective texts

I work with a strategic focus, taking care of every word so that it connects with your audience and achieves its objective.

Industry field of expertise

Languages

Spanish
Native or bilingual
French
Conversational
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

HAVAS GROUP
SEO Specialist
MEDICAL
February 2025 - Today (1 year and 4 months)
Santafé de Bogotá, Colombia
• Web positioning for Keralty group brands.
• Optimization of Thin Content and content matrices for blogs.
• Implementation of structured data, SEO diagnostics, and Core Web Vitals.
• Google My Business optimization, keyword research, sitemaps, and robots.txt.
• Brands worked with: Clínica Visionía, Clínica Eirén, Clínica Keralty Ibagué, Clínica Sebastián de Belalcázar, Clínica Colombia, Clínica Campo Abierto, Clínica El Carmen, Clínica Iberoamérica, Clínica Reina Sofía, Clínica Santa María del Lago, Unisanitas.
Content Writing Copywriting
KINESSO
SEO Specialist
May 2023 - February 2025 (1 year and 9 months)
• Web positioning for Nestlé brands such as Dolce Gusto LATAM, Nestlé Professional, and Baby and Me.
• Keyword research, technical audits (BPI, DXA), Enriched Data analysis.
• Metadata optimization and SEO writing for Milo and Nestlé Recipes.
• Reduction of Spam Score and structural improvement to increase retention.
FALABELLA
SEO Analyst
August 2021 - April 2023 (1 year and 8 months)
• Development of SEO strategies for Falabella Peru.
• Management of SEO campaigns for Cyber Wow and Black Friday.
• Blog optimization for Mexico, Peru, Colombia, and Chile.