Freelancer profile translated to English.
Back to original languageAbout Bianca
In my work, I always consider design in the context of usability, accessibility, and responsibility. I support organizations and companies in communicating complex content in a understandable, accessible, and visually precise manner – especially when brands want to evolve, show attitude, and become more inclusive.
I work with an intersectional design approach that considers different life realities, accessibilities, and power dynamics. Formally, I translate this attitude into a design that is reduced and structured, but thrives on confident accents and clear design decisions.
AI presents design with new challenges and should only be used where it meaningfully supports processes. I see my role as professionally accompanying and critically evaluating AI-supported work, and transforming generic output into quality and originality through design experience.
German
Native or bilingual
English
Conversational
French
Basic
Can work on-site
Köln (up to 40km), Trier (up to 30km)
Experience
- FreelanceFreelance Media DesignerPRESS AND MEDIAAugust 2020 - Today (5 years and 10 months)Köln, GermanyEditorial · Brand · UX/UI · PrintFreelance media designer focusing on editorial, brand, and digital interfaces in cultural, political, and institutional contexts.Conception and design of visual systems for print and digital: from individual communication media to holistic design and navigation concepts.Development of UX and UI designs for complex websites with a high volume of information, including content structuring, user guidance, and visual interface design.Design of event and communication materials for various formats, with a focus on clarity, orientation, and visual consistency.Editorial and design revision of complex content: content reduction, prioritization, proofreading, and visual translation into understandable design.Independent project management from conception to implementation, including consulting on typography, color logic, visual language, and accessibility.
- nestwärme e.V.Art Direction, Communication DesignerCIVIC AND SOCIAL ORGANIZATIONSMay 2023 - May 2025 (2 years)Trier, GermanyStrategic leadership and implementation of the design area for internal and external communication in a social context (children's hospice care).Adaptation and further development of an external corporate design into a more accessible, user-centered design system.Design of publications, event media, campaigns, and a research brochure, including content structuring.Co-development of the platform "careyoo" to support caring relatives.Close collaboration with specialist departments, consulting on accessibility, language, and visual prioritization, as well as content proofreading and conceptual reduction of complex texts.
- Hochschule TrierResearch AssistantEDUCATION AND E-LEARNINGApril 2022 - April 2023 (1 year)Trier, GermanyCollaboration on the university-wide project "House of Profs", which developed innovative recruitment and qualification pathways for professorships.Visual and conceptual support for employer branding, particularly in the design of job advertisements for new professorships, to communicate complex content in an understandable, attractive, and contemporary manner.Development of a consistent layout and design system for visual contributions on LinkedIn to strengthen the visibility and recognizability of university communication.Design and optimization of internal communication materials for better orientation and information dissemination within the project.Planning and execution of larger photoshoots for public relations, including image concept, photography, and selection of suitable motifs for different communication channels.
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Education
- Master of Arts (1.0 – with honors)Trier University of Applied Sciences2024Im Masterstudium vertiefte ich mich weiter in diskriminierungssensibles Design auf den Ebenen der Sprache und Typografie und erweiterte meine Kenntnisse zu diesem Thema auch in anderen Designbereichen. Vor allem verfolgte ich feministisch-intersektionale Projekte und Antirassismus in der Gestaltung.
- Bachelor of Arts (1.2 – with honors)Trier University of Applied Sciences2021ch fokussierte mich innerhalb des Studiums auf User Experience, User Interface und Editorial Design. Dort erlernte die praxisnahe und interdisziplinäre Entwicklung konzeptueller Kreativität in Verbindung mit technischen Kenntnissen, ästhetische und technische Fragestellungen des Interface- und Webdesigns, Verständnis für die Gestaltbarkeit von Interaktionsräumen, Grundlagen in HTML, CSS, JavaScript und die Gestaltung von Layout und Typografie. Meine Bachelorarbeit bestand neben der regulären Thesis, in der ich Storytelling anthropologisch untersuchte, aus dem Schreiben und der Gestaltung eines 364-seitigen Buches, das achtzehn Interviews mit eigenen Portraitfotos und Illustrationen zu jedem Artikel beinhaltet. Ergänzt wurde dies durch eine AR-Funktionalität auf einzelnen Seiten. Die Bachelorthesis, die praktische Umsetzung und das Kolloquium schloss ich jeweils mit der Note 1,0 ab.
Certifications
- Expert in Digital AccessibilityHello Design2025