Freelancer profile translated to English.

Description

Accompanying startups in their transition to scale-ups is my specialty, whether in the French market or for cross-border deployment. For 20 years, I've been working as a Marketing & Growth Director with a clear objective: to design predictable and scalable growth systems.

My specific positioning: In addition to my strong presence in the French market, I actively support French companies aiming to break into the German market, adapting their growth engines to the codes and maturity of the German ecosystem.

📈 What I bring: Data-driven growth. I rely on a fine analysis of key metrics (CAC, LTV, ROAS) to guarantee concrete results in acquisition and retention, while integrating the cultural and local specificities of each market.

💡 My methodology: Create perfect synergy between different digital levers (SEO, SEA, Social Ads, Inbound/Outbound, Automation & CRM, Influencer Marketing). The idea is to build a global marketing infrastructure that generates qualified opportunities, improves CRO, and sustains your revenue.

🧠 Deploy your marketing strategy according to your current needs. I operate in the French and German markets through three tailor-made formats:

Fractional or Transition CMO: I ensure the operational and strategic management of your marketing on a part-time basis, or during key periods (management relay, parental leave, recruitment phase for a permanent role).
Strategy & Go-To-Market Consulting: Targeted support to structure your positioning, refine your value proposition, clarify your offering, and prioritize your growth initiatives.
Sparring Partner & Mentor: A strategic coaching role for your Heads of Marketing and Marketing Directors to challenge their roadmap, secure their budget decisions, and help them gain perspective.

Languages

German
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

DermOcean
CMO, Freelance
FASHION AND COSMETICS
November 2025 - Today (7 months)
● Deployed an e-commerce store on Shopify and structured the digital marketing setup to support brand visibility, acquisition, and commercial performance.
● Managed acquisition channels SEO/GEO, SEM, and Paid Social to develop qualified traffic, conversion, and brand presence on key channels.
● Defined a multichannel communication strategy integrating branding, social media, and offline/retail activations, focused on growth, brand consistency, and traffic generation to commercial touchpoints.
iGraal
VP Growth & Revenue
E-COMMERCE
January 2014 - June 2025 (11 years and 5 months)
Paris, France
● Defined and managed a long-term growth strategy aligned with business priorities and strategic KPIs, orchestrating acquisition, conversion, loyalty, and revenue in a data-driven approach.
● Built and executed a multichannel marketing strategy covering Paid Search, Paid Social, CRM, Referral, and Influencer marketing, contributing to +20% annual growth and €50M in revenue.
● Positioned iGraal as the 2nd market player, with 1.5M users, through an integrated strategy combining performance, branding, and execution efficiency.
● Optimized the customer journey to enhance satisfaction, conversion, and loyalty, achieving +15% performance.
● Developed strategic partnerships and co-branding with media and e-retailers, generating +30% annual revenue.
● United and managed a multidisciplinary marketing team, in close coordination with business, product, and operational teams to accelerate execution and performance.
RK Com
Head of Growth
TRAVEL AND TOURISM
May 2012 - August 2014 (2 years and 3 months)
Paris, France
● Designed and deployed 360° marketing strategies: digital, e-mailing, events, branding, and B2C sales.
● Analyzed data and segmented audiences, optimizing acquisition KPIs (+10% customers).
● Improved operational efficiency by redesigning websites and implementing a new commercial back-office.